What’s the Difference Between SEO and SEM?

a graphic with icons in red and white and the words SEO vs SEM to show the difference in SEO and SEM

Sometimes SEO (search engine optimization) is classified as part of SEM (search engine marketing) but this is not entirely accurate. The main difference between SEO and SEM is that SEM utilizes paid marketing while SEO utilizes optimizations on your web pages.  Both have a goal of increasing visibility in search engines.  Let’s look at both […]