Storytelling and Content Creation

content creation

Simon Sinek, a famous marketing expert said, “People don’t buy what you do, they buy why you do it.” His aim is to first and foremost create an emotional connection with the audience. As a business owner, you juggle a lot of hats. Chances are one of those may include creating content for your website. […]

Why a Facebook Pixel is Essential for Your Site

facebook pixel

Have you ever heard of a Facebook pixel? This past weekend I experienced one in action. I visited a website looking for a dress to wear to an upcoming wedding. I added one to my cart but did not complete the sale. Later that night when I browsed Facebook, an ad for the very website […]

Ecommerce Sites and SEO

woman making a purchase on a laptop holding her laptop because of ecommerce seo

We are big fans of SEO (search engine optimization) at Dogwood and have shared a lot of posts about it, but what about eCommerce sites and SEO? While the process is a little different for eCommerce sites, the same basic SEO principles and practices apply. Let’s explore more in today’s blog post.  What is SEO? […]

The Basics of Branding Your Business

two women looking at a computer screen discussing branding

Branding may seem simple but successful branding is more of an art. It is much more than a logo and company colors. It is the story and emotions behind your business. Let’s explore the basics of branding your business and why it is so important.  Branding- More Than Your Logo Branding is the way your […]

Digital Marketing Sales Funnels

close up of someone holding a phone

Sales funnels are the paths a person takes when becoming a customer of your business. What do digital marketing sales funnels look like? What are the best practices? Did you know that 98% of first-time visitors to your site do not make a purchase? Sales Funnels Explained Before digital marketing, a sales funnel would look […]

Why You Should Have An Instagram Business Account…

A digital media specialist works at her computer on her Instagram Business Account

Do you have an Instagram business account yet? You definitely should. Do you have an account but never know what or even how to post to it? We can help. Let’s take a deep dive into the wonderful Instagram business world and all it has to offer.  Instagram Statistics You Should Know… Instagram currently has […]

Dogwood’s Guide to Email Marketing

graphic design of email marketing content inspiration

Dogwood has shared a lot about email marketing and we strongly believe in making it a part of your digital marketing strategy. Today we are bringing it all together for easy reference in Dogwood’s Guide to Email Marketing. Don’t have time to read now but want to save this for later? You can download a […]

Email Marketing Automations for Ecommerce Emails

a laptop open to a screen on email automations

You have an online store and you are building your email subscriber base. Now, what email content do you send? In today’s blog, we are sharing simple email marketing automations for ecommerce sites. We are breaking down the 4 best marketing automations to send and why.  What Do You Mean Marketing Automations? Marketing automations are […]

Infographics and Why You Should Use Them

woman working on designing a Dogwood Infographic on her computer screen

Are infographics part of your marketing strategy? If not, they should be! Many business owners struggle when it comes to images and graphics to share on social media posts, web pages, or blog posts. In today’s blog, we are talking all about infographics and why you should include them in your digital marketing strategy.  What […]

Digital Marketing Goals for Email Marketing

Digital Marketing Goals for Email Marketing 1

In the last of our 3 part series on setting digital marketing goals, we are discussing goals for email marketing. You may have questioned the role that email marketing plays in digital marketing today, but those questions are ill-founded. Email marketing has an astounding return of investment of $36 for every $1 spent!  Email Marketing […]