Making the Most of Your B-Roll Video Footage
Incorporating videography into your marketing strategy is a huge but wonderful step. One aspect that many take for granted is quality B-roll footage. When done well, B-roll can enhance any videography work done for you and be used again in future projects which saves you time and money. Let’s learn more about making the most […]
The Power of Great Graphic Design and Your Business
Graphic design is so important in marketing today but many don’t realize the power of great graphic design and your business. Great graphic design can leave great first impressions, build confidence through a consistent front, attract more customers, and increase sales and revenue. Let’s learn more. Great Graphic Design = Positive First Impression It takes […]
The Role of Print Advertising in a Digital World
When crafting your marketing strategy, many wonder “What is the role of print advertising in a digital world?” While there is no question that the power of marketing lies in digital today, there are occasions where print advertising may be worthwhile. Let’s explore why. Customers Recall Print Easily and Have an Emotional Connection Print advertising […]
What’s the Difference Between SEO and SEM?
Sometimes SEO (search engine optimization) is classified as part of SEM (search engine marketing) but this is not entirely accurate. The main difference between SEO and SEM is that SEM utilizes paid marketing while SEO utilizes optimizations on your web pages. Both have a goal of increasing visibility in search engines. Let’s look at both […]
Google’s Helpful Content Update
When digital marketing professionals hear of an algorithm update, it is usually met with groans of despair! When I learned of Google’s Helpful Content Update, I had no feelings of dread at all! While generally helpful in the long run, algorithm updates can skew our data and create havoc on our marketing campaigns-changing feeds, engagement, […]
Headshots and Portraits using iPhone Portrait Mode
As a former wedding and portrait photographer of 10+ years, I know the quality and professionalism that hiring a photographer can bring to your business. Sometimes though, time and/or budget may not allow that. Today, we are sharing with you tips on taking beautiful headshots and portraits using the iPhone portrait mode. There are three […]
5 Types of Google Ad Campaigns
There are many types of Google Ad campaigns to choose from for your digital marketing strategy. There are pros and cons of each depending on your goal. Let’s look at the 5 main types of Google Ad campaigns and which would be a good fit for your business. Google Search Ads Search ads are a […]
Local SEO: Is It Right For You?
If you own a brick-and-mortar store, an office, or serve your local community, then Local SEO could be a critical part of your digital marketing that has been neglected. Search Engine Optimization is the long game for getting your site to rank higher in search engine results, but what exactly is Local SEO, and is […]
All About Google Ad Campaigns
Advertising on Google can be intimidating but can also be very worthwhile for your business. In today’s blog, we are sharing the basics of Google Ad Campaigns to hopefully ease your fears about diving into the wonderful world of digital marketing. Would google ads be a good fit for your marketing strategy? Learn more and […]
How to Improve Your Google Maps Ranking
When searching for a place to get ice cream, the nearest urgent care, an oil change, or a good Italian dish, chances are you have used Google Maps. If you are the owner of a brick-and-mortar business, a high Google Maps ranking can greatly improve your income! Let’s take a look at Google Maps and […]
