What’s the Difference Between SEO and SEM?

a graphic with icons in red and white and the words SEO vs SEM to show the difference in SEO and SEM

Sometimes SEO (search engine optimization) is classified as part of SEM (search engine marketing) but this is not entirely accurate. The main difference between SEO and SEM is that SEM utilizes paid marketing while SEO utilizes optimizations on your web pages.  Both have a goal of increasing visibility in search engines.  Let’s look at both […]

Google’s Helpful Content Update

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When digital marketing professionals hear of an algorithm update, it is usually met with groans of despair! When I learned of Google’s Helpful Content Update, I had no feelings of dread at all!  While generally helpful in the long run, algorithm updates can skew our data and create havoc on our marketing campaigns-changing feeds, engagement, […]

Headshots and Portraits using iPhone Portrait Mode

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As a former wedding and portrait photographer of 10+ years, I know the quality and professionalism that hiring a photographer can bring to your business. Sometimes though, time and/or budget may not allow that. Today, we are sharing with you tips on taking beautiful headshots and portraits using the iPhone portrait mode. There are three […]

5 Types of Google Ad Campaigns

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There are many types of Google Ad campaigns to choose from for your digital marketing strategy. There are pros and cons of each depending on your goal. Let’s look at the 5 main types of Google Ad campaigns and which would be a good fit for your business.  Google Search Ads Search ads are a […]

Local SEO: Is It Right For You?

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If you own a brick-and-mortar store, an office, or serve your local community, then Local SEO could be a critical part of your digital marketing that has been neglected. Search Engine Optimization is the long game for getting your site to rank higher in search engine results, but what exactly is Local SEO, and is […]

All About Google Ad Campaigns

google ad campaigns

Advertising on Google can be intimidating but can also be very worthwhile for your business. In today’s blog, we are sharing the basics of Google Ad Campaigns to hopefully ease your fears about diving into the wonderful world of digital marketing. Would google ads be a good fit for your marketing strategy? Learn more and […]

How to Improve Your Google Maps Ranking

google maps ranking

When searching for a place to get ice cream, the nearest urgent care, an oil change, or a good Italian dish, chances are you have used Google Maps. If you are the owner of a brick-and-mortar business, a high Google Maps ranking can greatly improve your income! Let’s take a look at Google Maps and […]

8 Signs You Should Update Your Website

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Chances are you spent a lot of time, effort, and money on your website. So the question may plague you “Should I update my website or is it still at its best?” While the idea of a website redesign or update may seem daunting, here are 8 signs that you should update your website. Your […]

Storytelling and Content Creation

content creation

Simon Sinek, a famous marketing expert said, “People don’t buy what you do, they buy why you do it.” His aim is to first and foremost create an emotional connection with the audience. As a business owner, you juggle a lot of hats. Chances are one of those may include creating content for your website. […]

Why a Facebook Pixel is Essential for Your Site

facebook pixel

Have you ever heard of a Facebook pixel? This past weekend I experienced one in action. I visited a website looking for a dress to wear to an upcoming wedding. I added one to my cart but did not complete the sale. Later that night when I browsed Facebook, an ad for the very website […]