Alt Text: What Is It and Why Should I Use It?

Example of alt text being filled in

Alt text (also called alternative text) is the written description of an image on a website. It is not a caption but is embedded in the HTML code of your site. What is alt text and why is it important that I use it? Let me explain.  What Exactly is Alt Text? Whenever you add […]

Content Creation Using Topic Clusters

topic cluster

Deciding which topics to blog about on your website can be difficult and time-consuming, but implementing content creation using topic clusters can make it much easier! Let me explain. What Are Topic Clusters? Topic clusters are targeted clusters (groups) of relevant content that cover a specific topic in depth. For example, let’s imagine I sell […]

Historical Optimization: What is it and Why Should I Do it?

Optimization Blog

Historical optimization is the practice of updating and reposting old blog content. Yes, it is a technical word for something pretty simple, but there are some details you need to know to do it right. Why is this a great thing to do with your website blog? Let’s discuss. Historical Optimization How-To As mentioned earlier, […]

Instagram Story Captioning

instagram login on a cell phone

If you are one of the 86.6% of Instagram users who share stories, then you will want to learn about the Instagram story captioning service. It is easy to use and requires no additional apps to create. Let’s take a look at how to caption your stories and why it would be advantageous for you […]

Digital Marketing with Key Performance Indicators (KPI’s)

Key Performance Indicators

When planning your digital marketing strategy, it is important to set goals and evaluate them with key performance indicators, also known as KPI’s. What exactly does this mean and look like with digital marketing? Let’s discuss.  First Things First Before implementing a digital marketing strategy you must first identify what goals you want to achieve. […]

Site Authority and Your SEO Strategy

Site Authority

Site Authority is one of the most important parts of your SEO strategy but also may be one of the most difficult aspects. Let me explain. What Do You Mean “Site Authority?” We previously discussed that search engines rank your website through crawling, indexing, and ranking. The crawling of search engines means that they simply […]

10 Tips for Keyword Research and Your SEO Strategy

Keyword research on a screen with a hand pointing to study it

Keyword research is the first step in creating content that your audience is searching for. Keywords are the words that your audience uses when searching for you online. How do you know which words to focus on? Crawling, indexing and ranking are the ways search engines rank your website in search results. To have an […]

Website Crawling, Indexing, and Ranking Explained

Crawling, Indexing

How do websites decide which sites to show in search results? Crawling, indexing and ranking are the steps that dictate where your page shows up organically in search results. To the average business owner, these terms can feel like a foreign language. Let me define them in layman’s terms and explain how they affect your […]

Writing a Press Release

Press Release

Writing a press release is very different from website content or blog writing. Press releases must be crafted in a very specific way.  Why Write a Press Release? News sites are always looking for credible information to share so why not help them out by sending them a press release? Businesses write press releases anytime […]