Email Marketing and a Buyer’s Journey

Woman checking her email

Email marketing can be frustrating but understanding a buyer’s journey can be very helpful in creating content and also targeting the best recipients. Read on as we explain email marketing and a buyer’s journey and how it can bring your digital marketing to the next level.  What Do You Mean By “A Buyer’s Journey?” A […]

Making the Most of Your User-Generated Content

User

Just this week I was strolling social media and I saw a perfect example of user-generated content. A friend shared a video of a mom raving about her new vacuum cleaner. Her new household vacuum cleaner was in fact a Rigid Shop Vac! These are normally for industrial use but she went on and on […]

Facebook Pixel and Why Your Website Needs It

pixel

Have you ever heard of a Facebook Pixel? This past weekend I experienced one in action. I visited a website looking for a dress to wear to an upcoming wedding. I added one to my cart but did not complete the sale. Later that night when I browsed Facebook, an ad for the very website […]

Incorporating Retail Sales into Your Website

sales

Since the pandemic began and stay at home orders were issued, so many small businesses have been struggling. Online shopping has skyrocketed understandably. If you are not already selling products or services online, incorporating retail sales into your website is not as difficult as you think and may be the key to small business survival […]

The What, Why, and How of Email Marketing

email

Email marketing may be the missing piece of the puzzle in your advertising plan. The average person receives around 121 emails a day and over half the world’s population has an email account. When someone subscribes to your emails, think of it as a new friendship. These friends want to get to know you! Many […]

Tips for Content Writing on Your Website

content

As the New Year approaches you may have thought about updating your website or even starting one from scratch. You have a logo and know what you do, but communicating that effectively on a website leaves many stumped. These tips for content writing on your website may help!  A Clear and Concise Tagline Your business […]

Local SEO: Is It Right For You?

Local

Search Engine Optimization is the long game for getting your site to rank higher in search engine results, but what exactly is Local SEO? Many may not realize that Local SEO could be a critical part of your digital marketing that has been neglected. Read on as we discuss what Local SEO is, if Local […]

Why Is My Social Media Engagement Declining?

engagement

“Why is my social media engagement declining?” We have all been there. You work so hard to create quality content that engages your audience, but when crunching the numbers you see that your engagement has declined. The only way to remedy the effect is to understand the cause. Let’s explore some causes of why social […]

Web Accessibility Through Dogwood

Accessibility

Today’s world is slowly but surely becoming more in tune with the needs of those with disabilities. Web design is no different. As a business owner, you want your store or workplace to be easily visited by people with physical or mental disabilities. Your website should be no different.  We can help! Introducing Dogwood’s fully […]

Why Mobile Responsiveness is Crucial

mobile

38% of people will stop engaging with a website if the content or layout is unattractive. That is almost 4 out of 10 people leaving your site because it is not appealing. Now consider how many of those people are browsing on a mobile device. Does your site look good on a phone or tablet? […]