Making the Most of Your B-Roll Video Footage

Making the Most of Your B-Roll Video Footage 1

Incorporating videography into your marketing strategy is a huge but wonderful step. One aspect that many take for granted is quality B-roll footage. When done well, B-roll can enhance any videography work done for you and be used again in future projects which saves you time and money. Let’s learn more about making the most […]

The Power of Great Graphic Design and Your Business

a woman sits at her computer doing graphic design work on the screen

Graphic design is so important in marketing today but many don’t realize the power of great graphic design and your business. Great graphic design can leave great first impressions, build confidence through a consistent front, attract more customers, and increase sales and revenue. Let’s learn more.  Great Graphic Design = Positive First Impression It takes […]

The Role of Print Advertising in a Digital World

an arrangement of different Print Advertising sitting on a table showing the print services offered by Dogwood Media Solutions

When crafting your marketing strategy, many wonder “What is the role of print advertising in a digital world?” While there is no question that the power of marketing lies in digital today, there are occasions where print advertising may be worthwhile. Let’s explore why.  Customers Recall Print Easily and Have an Emotional Connection Print advertising […]

What’s the Difference Between SEO and SEM?

a graphic with icons in red and white and the words SEO vs SEM to show the difference in SEO and SEM

Sometimes SEO (search engine optimization) is classified as part of SEM (search engine marketing) but this is not entirely accurate. The main difference between SEO and SEM is that SEM utilizes paid marketing while SEO utilizes optimizations on your web pages.  Both have a goal of increasing visibility in search engines.  Let’s look at both […]

Google’s Helpful Content Update

man sitting in front of two computer screens with Google browser open in front of him

When digital marketing professionals hear of an algorithm update, it is usually met with groans of despair! When I learned of Google’s Helpful Content Update, I had no feelings of dread at all!  While generally helpful in the long run, algorithm updates can skew our data and create havoc on our marketing campaigns-changing feeds, engagement, […]

Headshots and Portraits using iPhone Portrait Mode

a photo of an iphone taking a picture of a heart with an arrow pointing to portrait mode.

As a former wedding and portrait photographer of 10+ years, I know the quality and professionalism that hiring a photographer can bring to your business. Sometimes though, time and/or budget may not allow that. Today, we are sharing with you tips on taking beautiful headshots and portraits using the iPhone portrait mode. There are three […]

5 Types of Google Ad Campaigns

a hand resting on an open laptop showing Google's Helpful Content details on the screen

There are many types of Google Ad campaigns to choose from for your digital marketing strategy. There are pros and cons of each depending on your goal. Let’s look at the 5 main types of Google Ad campaigns and which would be a good fit for your business.  Google Search Ads Search ads are a […]

Local SEO: Is It Right For You?

hands typing on a keyboard of a laptop with graphs and Local SEO traffic shown on the screen

If you own a brick-and-mortar store, an office, or serve your local community, then Local SEO could be a critical part of your digital marketing that has been neglected. Search Engine Optimization is the long game for getting your site to rank higher in search engine results, but what exactly is Local SEO, and is […]

All About Google Ad Campaigns

google ad campaigns

Advertising on Google can be intimidating but can also be very worthwhile for your business. In today’s blog, we are sharing the basics of Google Ad Campaigns to hopefully ease your fears about diving into the wonderful world of digital marketing. Would google ads be a good fit for your marketing strategy? Learn more and […]

How to Improve Your Google Maps Ranking

google maps ranking

When searching for a place to get ice cream, the nearest urgent care, an oil change, or a good Italian dish, chances are you have used Google Maps. If you are the owner of a brick-and-mortar business, a high Google Maps ranking can greatly improve your income! Let’s take a look at Google Maps and […]