Why Your Site Host Matters

why your host matters

Who you choose to host your site really does matter, and I’m going to explain why in today’s blog post.

First off…and I admit it, I’m an unabashed fanboy of WP Engine. At the time of this writing, Dogwood has more than 100 sites hosted by them. Their support for our sites is incomparable to anything else I have found.

Here are 5 reasons why your site host matters:

1. Site Backups
WP Engine provides daily automatic WordPress backups so you don’t have to worry about doing it yourself.

2. Staging/Development Environments
Say you want to test a theme, plugin or custom code on your site. It would be unwise to make these changes directly to the live site — the possibilities are endless to who your site will react. Possibly even crashing it.

Before deploying changes to the live site, the best practice that WP Engine includes is to use a staging environment to test any changes before going public.

In one click, you copy your live site to a staging environment, run your tests, make changes as needed. With a second click, you copy your site from the staging environment back to the live site.

While we develop your new site, we can keep the current one live because of the development environment.

The staging and development environments are separate but very much similar in how they function.

3. Utilizing CDN

WP Engine offers the ability to put all of your static content on a CDN with little to no configuration required.

Here’s how this works straight from WP Engine:

A CDN is a collection of servers located all around the world. When a browser loads static content, the request is automatically routed to the server geographically closest to the browser. This helps the content load much more quickly. In addition, because your content is loaded from many servers in separate locations, bursts of traffic are less likely to cause issues, because the burst is spread out over hundreds of servers, rather than just one.

For daily use, you don’t know this is even happening in the background. All Dogwood sites come with this activated automatically. CDN is included at no extra charge for the Professional and Business plans and can be added for Personal plan clients for a small monthly fee if you host directly with WP Engine.

4. Securing Your Site

If you have ever visited a site and noticed the address was https:// versus http://…it’s been secured. Your browser may even have the words “secure” beside the site along with the image of a lock.

HTTPS safeguards your site visitors by creating encrypted connections between your visitors and your site, protecting your visitors’ privacy and the data they share with you over the internet.

Also, you can also expect better Google search engine rankings, since HTTPS is used as a ranking signal.

5. Built for WordPress

You want your hosting provider to be tailored to WordPress. When looking for a hosting provider, be sure that they offer services for caching, uptime, security, amazing customer support, and more. WP Engine’s premium WordPress hosting platform is built and optimized for WordPress.

Conclusion
Dogwood Media Solutions, LLC offers plans through WP Engine that can save you money and we would be happy to host your site. Get in contact with us to get that conversation started!

WPEngine also offers the easiest way to transfer your site. Learn more about WP Engine’s Migration Plugin. It’s a life changer when it comes to transferring your site to a new host!

Items in this blog post may contain direct quotes from WP Engine marketing resources available at WP Engine.

Originally posted March 26, 2017. Updated November 10, 2019.

Search Engine Marketing – Steps to Success

Search Searching Online Network Website Concept

Search engine marketing (SEM) goes hand in hand with search engine optimization (SEO) and in today’s post. I’d like to share more details about it. Beth did a great job explaining SEO in a previous post and I’ll try my best to explain SEM in a similar manner, but probably not as well!

While SEO is a long-form process to make sure your site shows up best “organically”, SEM is a way to purchase the top spot. The trick is making sure you show up in the right searches. It could get quite expensive if you set your ad up incorrectly!

There are many options for purchasing search results but since Google is the most used one, I have focused our time and energy there.

First Step – Site Evaluation

When onboarding a new client – before we start search engine marketing we will perform a site evaluation. There’s no point in maximizing search if a potential new client lands on your site and doesn’t know what to do. Sometimes this means adjusting the content, sometimes it means an entire site redo.

Second Step – Goal Setting

From there we want to evaluate your goals. Is it to get phone calls, link clicks, or making sure people are educated about what you do?

Third Step – Targeting

Every business is different. We’ll review with you what your typical client looks like such as age and location. This is normally determined by reviewing who has made purchases from you in the past along with analyzing who is purchasing from your competitors.

Fourth Step – Budgeting

This is 100% based on what you are comfortable spending and will need to be constantly reviewed. Google is great in helping with this too and will help us in providing analysis of your budget versus results. We’ve had customers decide that they can only handle a certain amount of business each month and have dialed back their budget to make sure they provided a great experience for each client.

Fifth Step – Keyword Research

We’ll research what keywords relate to your business that we need to purchase. These can make or break you because if they are common keywords, you can be bidding against many people thus raising the costs and reducing your return on investment.

Sixth Step – Ad Creation

We write copy for your ads that help people to understand what you do and why they need your services. We match it with appropriate images that help catch people’s attention for ads that are graphical in nature.

Seventh Step – Review Results and Adjust

Just because it worked for one month, doesn’t mean it will continue to. Algorithms change and your competitor may make moves to suppress your advances. Your account is in a constant state of review…which is what we help with!

Conclusion

It’s a lot of steps to ensure the money you spend on Google best benefits your company. While you can do it yourself, why leave it up to chance. Take advantage of our experience and let us get to work for you.

Dogwood Gear Now Available

Dogwood Gear Blog Post Image

One of the questions we get asked all the time is “When am I going to get some Dogwood Gear?” Well, that answer is now.

Introducing our new Dogwood Gear shop at DogwoodMediaSolutions.com/shop.

What’s In The Shop?

Right now as of this moment, and always subject to change, there are three designs and two items of each.

The first design was our shirt we debuted at the Montgomery Half Marathon in April of this year. It’s our logo and the words “Pike Road, Alabama” at the top. It’s available in both a t-shirt and a hoodie.

Our second design is being debuted today in time for WordCamp being held in St. Louis, Nov. 1-3. Thomas Jones, my business partner, and our creative director will be attending and sporting the new “Made with Heart” design.

Our third design definitely has a story! When ideas hit me I love to throw them on the whiteboard in our office. On my way in one morning, I was thinking about how the work we do has a higher purpose along with the double meaning that we were designed with a purpose. I have terrible handwriting and what everyone saw on the board that day was “Designed with Porpoise”. It stuck and turns out made for a good and funny t-shirt design.

Our fourth design is straight from the mind of our own Beth Gillem. All of our sites are expertly hosted and managed by WpEngine – but in her mind, she read it as W Penguin. Telling us was like giving us gold. Thomas hopped right on that and made a true logo to match what she thought she was reading all this time.

Will There Be More Dogwood Gear?

Absolutely. I know of one other design that will be added very soon and we’ll always be adding more as we go. Also, we may add additional options for having your shirt printed, different materials, colors, etc.

We may even send you some gear on occasion just because. Make sure you read our blog posts and follow us on our social media channels!

 

Reply All: The Scourge of Email

man in disbelief of reply all being hit

Forgive my tongue in cheek rant today but we’ve got to address this first-world problem that steals so much time from our lives – the reply all.

Imagine, someone sends out a building-wide email about company news or even something personal. It was easier to tell everyone at the same time about the news. It’s what the building-wide email was made for. Then it begins. Another person hits reply all with their response. Someone else feels the need to chime in too. After all, not everyone knows your thoughts on the subject. Next thing you know you’ve received 10 emails that have no application to you.

In today’s blog, I want to address this along with ways to combat it. And the word combat was used on purpose. It’s war.

Should I Use Reply All?

It sounds simple but in all truth, you’re reading this so you know people still do it. Don’t add to it. I can’t think of any time you should hit reply all. Not even on the pot luck lunch. Go create a signup genius form and send it out, they’re free!

I really thought about titling this blog “when should I hit reply all?” and just having the word “never” be the content. I may still do that one day.

What To Use Instead

We all get it. You’re excited. But let’s reply individually to the person to express that you are excited for them, praying for them, etc. You can even be more detailed and personal when you aren’t sending it out to everyone on the list.

As the sender, consider using BCC in your email to the group. Using BCC removes the option of replying to all. This can also protect everyone’s email address from getting poached if your list is beyond just your internal company.

Did you know?

Each day, the average office worker receives 121 emails. Based on my email inbox currently, at least 25% of that has to be “reply all” comments. That percentage isn’t ground in facts – it’s just what it feels like. But still, in reality, imagine the productivity that could be returned to our days if we took the time to reply individually as needed.

I can’t end this post without at least one plug for Dogwood. Contact us for any of your digital marketing needs. Seriously, we’re really good at what we do. We’re also big-time against the reply-all button. Unified front.

Addendum:
There may actually be some business purposes on occasion. Make sure the discussion involves all on the email. If it doesn’t, remove those not needed from the email curse of the unneeded reply all.

In all seriousness, my hope was for a light-hearted jab at what is an occasional annoyance.

Captions Don’t Have to be Hard

youtube video with captions

I’ll admit that at one time I didn’t understand the importance of captions being added to videos. I saw it as hard and cumbersome. Then a few years back, I was privileged to sit in a meeting with Steve Dye. Steve is a champion and catalyst for reaching deaf people with the good news of Jesus Christ. It’s very personal to Steve as he himself is deaf.

In that meeting, I learned that Steve is a very good lip reader also! He spoke of how many deaf people want to be involved. With many of the videos that our client was producing, they included graphics so as to where the speaker could not be seen. The issue with that, there aren’t any lips to read.

It became very clear that we had to do something. Closed captioning was the answer. Unfortunately, there isn’t a magic wand to make them appear. Even with Google’s and Facebook’s best efforts to add them automatically, they weren’t quite right. I began to listen and try to edit the files myself at first. This proved to be quite time consuming and impossible for long-form videos.

After much research, I learned about a resource call Rev. You can upload your video to them or even to YouTube or Vimeo and they will caption your video for $1 a minute. Not only was this affordable, but their turn around time has generally been around 2-4 hours. This is amazing when you are trying to get a project completed quickly.

Not only will the file you submit be captioned, here are three additional uses for the Rev captions file:

  1. Download the caption file in various formats when it is complete and add it to all the platforms your videos are on including Facebook.
  2. Add the files directly into your professional video editor and export them for playback on television.
  3. Export a text file and then use that to have a transcript of the video to create a blog post for those who prefer to read versus watch a video. Creating more blogs will aid in your organic search results too!

It was a large commitment, but most of the video library available online for the client was over time converted to include captions.

When creating your next video project, keep in mind the need to make it accessible for all potential viewers. Use Rev or a similar service to add captions and then take advantage of the transcript to expand your digital footprint.

As always, if you need help with any of this, contact us at Dogwood. We stand ready to help!

G-Suite for Non-Profits

Recently we’ve had the opportunity to help several organizations move their email services to G-suite versus self-hosting their email.

Previously, G-Suite was known as Google Apps. The suite of products you receive includes Gmail, Google Drive, Docs, Sheets, Slides, 30GB of space for drive and email documents along with 24/7 support, equal to that of a basic Google customer. It’s all set up using your domain that you own!

The best part is that it’s all FREE for non-profits. For our other clients, contact us for pricing.

Are You a Non-Profit?

One of the things I’ve been surprised the most with is the number of organizations that didn’t know they were non-profits. This can be very confusing for churches especially.

If you are a Southern Baptist church a little known program is available to you. The qualifications to receive a copy of the convention’s group exemption letter are as follows:

  • Must be recognized by your State Baptist Convention
  • Must give through the cooperative program

To get a copy of the Convention’s group exemption letter contact 615.244.2355.

For other denominations, contact your denomination head to find out if you qualify.

Steps to Start Your G-Suite for Non-profits

The first step is to create a google account for your organization. I’ve set it up as a basic account with one email address. In order to prevent an error, your MX records on your domain should not be switched at this time.

Next, you’ll need to have the non-profit verified with tech soup. Visit https://www.google.com/nonprofits/, click on “Get Started” and complete the steps to start the process. You’ll need to have these ready:

  • EIN (nonprofit ID)
  • Physical address
  • Your contact information

TechSoup, the company Google uses to verify non-profit status, will take 2-14 business days to approve your non-profit. Watch your email for verifications and the be patient. Remember, this is a free product.

The final step is to make an official request to Google to activate your products.

From there, you are ready to go!

If this is too much for you, let’s talk. We’d love to help!

The Battle for Top of Page

Top of Page

We love being able to help clients move their sites up in Google search using organic methods with search engine optimization and through purchasing Google ads to reach the top of page. Together along with a great social media campaign, you can see some great results – all of which we’d love to help with.

There’s a big change that Google unveiled several months ago that goes into effect in September 2019 that you’ll want to know about. Google plans to “sunset” the average position metric in favor of four new search metrics.

Top of Page

We hear it mentioned a lot…What’s my position on the page or I want to be top of the page. Google in the past delivered this metric to let you know the average position which many found useful.

Don’t worry though – they are replacing it with four new metrics that you’ll start seeing in your monthly reports for our current Google ad clients. These four metrics Google believes will give you a much clearer and more accurate insight into where your ads appear on the search results page.

Google’s Four New Metrics

  • Impressions (Absolute Top) % – percent of ad impressions shown as the first ad above organic search results
  • Impressions (Top) % – percent of ad impressions shown anywhere above the organic search results.
  • Search (Absolute Top) IS – impressions received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.
  • Search (Top) IS – impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.

Absolute top and top impressions are the ones you’ll be looking at to determine where you are showing up on the page.

Search top and absolute top show eligible top impressions. You can look at these as indicators of the opportunity to show your ads more prominently.

In Conclusion

In conclusion, it’s a change, but not a bad change. These metrics can actually help to tell a better story and also help with finding additional opportunities.

As always, we stand ready to help. Shoot us a note so we can get started.

 

Source: https://support.google.com/google-ads/answer/9140484?hl=en

Analytics and SEO: Something to Look Out For

analytics

Recently while meeting with a potential client, we were reviewing their current analytics and SEO. They contract already with another local company known for its ability to deliver great search engine optimization results (SEO).

As we reviewed their analytics, we became very concerned that when they began working with this company, their page views nearly doubled and their bounce rate was near non-existent.

We called a couple of marketing companies in our industry to make sure we weren’t totally wrong. They all were as shocked as we were. For comparison, the average bounce rate is 45-55%. An excellent bounce rate is 30-45%. An unlikely bounce rate is 20-30%. Anything below 20% means something is broken. [1]

What’s a bounce rate?

bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. [2]

How’d this happen?

With that knowledge, we did some investigating and discovered that their analytics code had been placed on their website twice. The double analytics code will affect bounce-rate (number will drop to almost 0) and page-views (which get inflated).

I love analogies so here’s one to explain what this means.

Let’s say you enter a room and you open a door and then immediately open a second, going through both. When you go through both doors, the tracking code believes you have entered once and immediately created another action by entering the second, thus the bounce rate being near zero percent as you have ensured no one ever leaves before entering the second door. At the same time, by entering the room through both doors, you are counted as entering the room twice – but you’re still just one person, one session.

Our recommendation

Our recommendation was for the potential client to talk with the current company as they were happy with them before this meeting. The hope was that this was a mistake. We wanted them to be given the opportunity to correct their mistake. In the case they couldn’t receive a good answer, we also supplied them with a quote for us to take over their service.

If you are paying a company to handle SEO work for you – check your analytics account. If you saw a huge jump in page views and a decrease in your bounce rate below 20% when they took over, it’s broken. It hasn’t been set up correctly and needs to be fixed.

Sources:

  1. https://www.gorocketfuel.com/the-rocket-blog/whats-the-average-bounce-rate-in-google-analytics/
  2. https://support.google.com/analytics/answer/1009409?hl=en

List Of ALL Countries in the World

All the Countries

Recently we ran into an issue with Google Ads where despite only targeting our ads to those in North America, people in other countries were seeing the ad.

My first thought was to block the countries that were viewing the ads. Google generates a nice list and it took a few minutes to exclude them.

I started thinking again, what if I was proactive and just listed off every country in the world except our target country, the United States of America.

Unfortunately, Google doesn’t allow you to just block a continent nor do they provide a list of all the countries. So I took it upon myself to make a list and then decided let’s save everyone else that would ever need this list a ton of time.

So, here’s two things – how to exclude countries on Google and the list of all countries in an easy list that you can copy and paste into Google.

(Side note – Google doesn’t allow you to exclude Cuba, Iran, North Korea, Syria, Sudan, and South Sudan since apparently your ads won’t be displayed there anyway).

Excluding Countries on Google

When you go into your campaign on Google Ads, click on locations. The first you’ll see is your targeted area. I would have assumed by targeting that I would in fact be blocking all the other countries, but alas, this looks to only be in theory. Beside the word targeted is the word “excluded”. Click on it and in the new page, click to add locations in bulk. Copy the list of all countries, or to block by continent, scroll further down for that list.

Once you’ve entered the location list and hit search, you’ll want to hit the “exclude all” button that appears below the search button. Your list of countries will then populate below that.

List of All Countries

Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
British Virgin Islands
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Central African Republic
Chad
Chile
China Mainland
China, Hong Kong SAR
China, Taiwan Province of
Christmas Island
Cocos Islands
Colombia
Comoros
Congo-Brazzaville
Congo-Kinshasa
Cook Islands
Costa Rica
Cote d’Ivoire
Croatia
Cuba
Cyprus
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Federated States of Micronesia
Fiji
Finland
France
French Guiana
French Polynesia
Gabon
Gambia
Georgia
Germany
Ghana
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guinea
Guinea Bissau
Guyana
Haiti
Honduras
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kiribati
Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Martinique
Mauritania
Mauritius
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North Korea
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Poland
Portugal
Qatar
Romania
Russia
Rwanda
Saint Kitts and Nevis
Saint Lucia
Samoa
San Marino
São Tomé and Príncipe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Islands
South Korea
South Sudan
Spain
Sri Lanka
St. Vincent and the Grenadines
Sudan
Suriname
Svalbard and Jan Mayen
Swaziland
Sweden
Switzerland
Syria
Tajikistan
Tanzania
Thailand
The United Arab Emirates
Togo
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Tuvalu
Uganda
Ukraine
United Kingdom
Uruguay
Uzbekistan
Vanuatu
Vatican City
Venezuela
Vietnam
Wallis and Futuna Islands
Western Sahara
Yemen
Zambia
Zimbabwe

List of Countries by Continent/Region

ASIA
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China Mainland
China, Hong Kong SAR
China, Taiwan Province of
India
Indonesia
Japan
Laos
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Pakistan
Philippines
Singapore
South Korea
Sri Lanka
Thailand
Vietnam

OCEANIA
American Samoa
Australia
Christmas Island
Cocos Islands
Cook Islands
Federated States of Micronesia
Fiji
French Polynesia
Guam
Kiribati
Micronesia
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Palau
Papua New Guinea
Samoa
Solomon Islands
Tonga
Tuvalu
Vanuatu
Wallis and Futuna Islands

MIDDLE EAST
Azerbaijan
Bahrain
Cyprus
Egypt
Georgia
Iraq
Israel
Jordan
Kazakhstan
Kuwait
Kyrgyzstan
Lebanon
Oman
Palestine
Qatar
Saudi Arabia
Tajikistan
The United Arab Emirates
Turkey
Turkmenistan
Uzbekistan
Yemen

AFRICA
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Cape Verde
Central African Republic
Chad
Comoros
Congo-Brazzaville
Congo-Kinshasa
Cote d’Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
São Tomé and Príncipe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Swaziland
Tanzania
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe

EUROPE
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia
Malta
Moldova
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russia
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Turkey
Ukraine
United Kingdom
Vatican City

ANTARCTICA
Antarctica

NORTH AMERICA
Anguilla
British Virgin Islands
Canada
Greenland
Mexico
Guatemala
Belize
Honduras
El Salvador
Nicaragua
Costa Rica
Panama
Bahamas
Cuba
Jamaica
Haiti
Dominican Republic
Saint Kitts and Nevis
Antigua and Barbuda
Dominica
Saint Lucia
Barbados
St. Vincent and the Grenadines
Grenada
Trinidad and Tobago
Guadeloupe
Martinique

SOUTH AMERICA
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Falkland Islands
French Guiana
Guyana
Paraguay
Peru
South Georgia and the South Sandwich Islands
Suriname
Uruguay
Venezuela

This list is current and accurate as August 15, 2019. Please feel free to leave updates or corrections in the comments below.

And as always – we love helping our clients including with their Google Ad campaigns. Why worry about all this when you can have us taking care of it for you. Contact us to get started.

Why Hire a Social Media Agency?

social media puzzle

Social media can be like a puzzle. Some people will spend their day trying to figure it out, do their best, and then walk away sometimes having never figured it out. Some look at it and don’t even try. Some seek help from those that work on this ever-changing puzzle each day.

If you’re struggling with your social presence these days, you aren’t alone. A lot of businesses have their hands full when it comes to it and customer expectations. In fact, look at what some of their typical top goals are:

With so many goals and a moving target, it’s no wonder why businesses are looking for helping hands who’ve walked the walk on social media.

That’s where Dogwood Media Solutions can be a lifesaver.

Why Hire Us As Your Social Media Agency?

Not every business can take care of social media in-house and hey, that’s totally OK. We’ll share 3 ways we can fill in gaps or level up your strategy when it comes to social media and your business goals:

1. We have experts on staff

Dogwood is capable of running campaigns and providing a level of knowledge that simply isn’t possible in-house for most companies. We have a proven track record of running social ads which gives us a definite edge on someone learning the ropes of Facebook’s in-depth ad-targeting.

That sort of expertise is what you’re paying for.

Social media is so much more than clever captions and chasing the white rabbit of “going viral”. The fine details of social algorithms, audience segmentation and analytics alone require some serious knowledge to navigate. Again, that’s the benefit of hiring someone who’s been there and done that.

2. We have access to top-tier tools

At Dogwood we use a tool called Sprout Social. It helps us to manage multiple schedules, analyze post times, monitor conversations, and provide visual reports that show you what worked and didn’t. Simply put – it’s not an inexpensive tool, but because we work with so many clients on social media – it is totally worth the expense.

3. We can juggle multiple campaigns at once

Time is money.

Dogwood has the bandwidth to run multiple campaigns at once that could otherwise bog down your team internally. By working with us, you can make better use of your team’s time and get more done with the people you already have.

Currently, on our team of 6, only one of our staff has nothing to do with social media. That’s a huge amount of energy dedicated to helping your business.

How do I know if I need help with Social Media?

You might be wondering whether you’re “big enough” to work with us. On the flip side, you might assume that doing so is simply out of your budget.

The reality, though? Just as no two business’ needs are the same, there is no “one-size-fits-all” in terms of what we can do for you.

We work with both companies big and small. From community management or social content creation to a one-off social audit.

Here are some questions to ask that can help you understand whether working with us makes sense.

  • Do you need a fresh perspective and expertise to help define your social media goals and campaign strategy?
  • Are you struggling to grow your social following or engagement rate?
  • Are you failing to see a clear, definable return on investment (ROI) for your social media presence?
  • Do you suspect that you’re spending too much time or money in-house on social media?
  • Are you capable of sourcing leads from social media but aren’t sure how to close them?
  • Do you have a sizable budget for social media internally but aren’t sure how to maximize it?

If “yes” to any of the above, it might be time to explore what we have to offer. Contact us so we can get started!

 

 

Insights, graphics and some content courtesy of our partners at Sprout Social.