Loosely Organized Chaos: A Step by Step, Highly Efficient, but Slightly Unconventional Design Process

Throughout college and the first couple of years of my career, I’ve always learned about The Design Process. I could google those words right now and find several articles, usually with 5-6 steps, telling you the exact order of things to do to achieve your design project goals. Something like this: Assess the brief Research […]
How to Strengthen Your Brand

One of the biggest misconceptions in marketing is that your brand is just a logo or mark that represents your business. While the logo is important to truly focus on branding is so much more. Many struggle with understanding how to build and strengthen your brand. Even for established businesses that have already built a following, […]