Recently we completed another successful Snapchat Geofilter campaign at a large youth oriented event here in Montgomery, Alabama called “Speak”. This was the second year running this awareness campaign with the goal of using those attending to build buzz for next years event. You can read about the first time in an article posted earlier.
It’s hard to compare apples to apples with this event as the location changes yearly along with the speakers and musicians. Throwing that information out, there was an increase in attendance from 2016 to 2017 by nearly 25%. 770 attended last year, approximately 1000 this year. To say that this is because of Snapchat last year would be a stretch, but the conference name “Speak” is what we are trying to make familiar at this time.
Here’s how to understand these numbers:
- Swipes – Users swipe right to find filters in Snapchat. It does not mean they will choose to use it though. It’s standard to have more swipes than actual uses.
- Uses – When a user chooses to use a filter and creates a snap.
- Views – If a user uses the filter, then sends a snap to their friends or their story, Snapchat counts the. Most likely, people who view the story are outside the area where the geo-filter was being used thus creating a larger brand awareness.
Conclusion – Our usage rate was up especially when compared to a similar rate of swipes to last year. The views of those uses were also up meaning this campaign reached even more people. Total spent was $26.61 not including our fees to cover the meeting space. The cost to increase brand awareness was $0.0015 per view.
Are you ready to get this setup for your next event? Contact us so we can get to work for you!