Dogwood Recognized with 6 Awards

awards

Everyone loves receiving awards, and well, we’re no different at Dogwood.  When I began working at a Baptist Church in 2008 as their communications director, I was invited to join the Baptist Communicators Association by Doug Rogers, the communications director for the Alabama Baptist State Board of Missions. I joined in 2010 once I got […]

Incorporating Retail Sales into Your Website

sales

Since the pandemic began and stay-at-home orders were issued, so many small businesses have been struggling. Online shopping has skyrocketed understandably. If you are not already selling products or services online, incorporating retail sales into your website is not as difficult as you think and may be the key to small business survival during this […]

The Story of Us – Brian Harris

Brian Harris standing in a brick alleyway wearing a black Dogwood shirt.

Dogwood is made up of a group of people who are passionate about what we do and who love being able to help organizations in our community succeed. This is the story of us! Brian Harris is one of the co-owners of Dogwood Media Solutions. He and Thomas have built an incredible business together. Brian […]

The What, Why, and How of Email Marketing

email

Email marketing may be the missing piece of the puzzle in your advertising plan. The average person receives around 121 emails a day and over half the world’s population has an email account. When someone subscribes to your emails, think of it as a new friendship. These friends want to get to know you! Many […]

Digital Marketing Trends for 2021

digital

If there has ever been a year that people were excited to put behind them, it’s 2020. With that in mind, I wanted to talk about digital marketing trends we’re seeing along with solutions that we can provide to help you stay ahead of the curve in 2021.  Increased Emphasis on Online Engagement The need […]

Don’t Just Advertise, Tell Your Story

Story

We’ve worked with lots of different clients and one thing that we’ve found is the ones who are most successful online are those who don’t just advertise their business but tell their story. This probably sounds strange to you coming from someone in the digital marketing world but it’s true. If all a business ever […]

Tips for Content Writing on Your Website

content

As the New Year approaches you may have thought about updating your website or even starting one from scratch. You have a logo and know what you do, but communicating that effectively on a website leaves many stumped. These tips for content writing on your website may help!  A Clear and Concise Tagline Your business […]

Why Digital Marketing?

A computer screen and phone in hand illustrating why digital marketing is essential

As a busy owner or manager of a business, you may find yourself questioning “Why digital marketing?” It can be overwhelming and another difficult thing you must add to your to-do list. The bottom line is that you can’t NOT incorporate digital marketing in today’s day and age. Let’s learn more. Digital Marketing’s Influence Today […]

How to Find Your “Voice”

voice

Social media serves as the platform for audiences to get to know you and your brand. Every post shares a little bit more about your services offered as well as your personality. Through social media, you are exercising your brand voice. So, what are your followers hearing?  Every time somebody sees your brand on social […]

Why Is My Social Media Engagement Declining?

engagement

“Why is my social media engagement declining?” We have all been there. You work so hard to create quality content that engages your audience, but when crunching the numbers you see that your engagement has declined. The only way to remedy the effect is to understand the cause. Let’s explore some causes of why social […]