Instagram Reels Vs. TikTok

Tiktok

There’s a new social platform on the block (although, it seems all too familiar). If you’ve ever used TikTok, you will be glad to know Facebook, Instagram’s mother company, recently rolled out its own version, known as Instagram Reels. The Reels feature within Instagram offers a similar way to create and share content through its […]

Understanding Social Media Metric Terms

Understanding Social Media Metric Terms 1

It is hard enough running your own business but throw complicated social media metric terms on top of it and you may find yourself a bit overwhelmed! Since social media marketing is an area of expertise here at Dogwood, we thought it might help if we defined some of the metric terms used when looking […]

The Story of Us – Lauren Cumbie

lauren

Dogwood is made up of a group of people who are passionate about what we do and love being able to help organizations in our community succeed. This is the story of us! Lauren is one of our three digital media specialists, working hard day in and day out with her clients on their social […]

Instagram and Facebook Stories

Stories

I heard the relationship between Facebook and Instagram described as a brother and sister rivalry. I think that’s a pretty accurate representation of the two social media platforms, and the stories feature on both is no different. While they aren’t the same in many ways, they do share the same owner. Here are a few […]

The Story of Us – Matt

matt

Dogwood is made up of a group of people who are passionate about what we do and love being able to help organizations in our community succeed. This is the story of us! Matt Wheeler is our Project Manager. His job is to do exactly what his title says – manage our projects! If your […]

The Story of Us – Beth Gillem

The Story of Us - Beth Gillem 2

Dogwood is made up of a group of people who are passionate about what we do and love being able to help organizations in our community succeed. This is the story of us! Beth is our client experience specialist and works to make sure that each of our clients are well taken care of. Mom […]

Why A Google My Business Profile is Crucial

Google

If you are in business and want to attract customers, you need to have an accurate Google My Business Profile. You may not be too familiar with this platform but it is power-packed with information that your customers are looking for! Read on to know why this is crucial for your business and how to […]

Consistency is Key

consistency

Social media can seem like a world of its own! To some, it might be exciting and fun to discover, while others dread piecing together the algorithms and rules that must be followed on each platform. One of the best tips we can give you – consistency is key! We have talked before about the ins […]

Professional Videography: What’s it all about?

videography

Professional videography and video production technology have improved tremendously in the last few years. Digital SLR cameras, Mirrorless cameras, iPhone videography, iMovie, and even Youtube Studio allow amateurs to create high-quality videos. But what all goes into professional video production on a commercial level? Nick Wells is our staff videographer and he does a phenomenal […]

4 Reasons Your Business Should Have a Blog

A woman's hands blogging on a laptop about the reasons your business should have a blog.

We know as a business owner you have a lot on your plate but in the digital marketing world, a blog can have a huge impact on your sales. Don’t dismiss the thought yet as we share 4 reasons your business should have a blog on your website. 1) A Blog Positions You as the […]