The What, Why, and How of Email Marketing

email

Email marketing may be the missing piece of the puzzle in your advertising plan. The average person receives around 121 emails a day and over half the world’s population has an email account. When someone subscribes to your emails, think of it as a new friendship. These friends want to get to know you! Many […]

3 Life-Changing Email Marketing Tips

email marketing

I was recently asked by a restaurant owner for some tips on helping her tune-up her email marketing. After writing these email marketing tips I realized they could just as easily help a restaurant as they could most any other businesses. MailChimp is our go-to email marketing platform that we are an agency partner with. I’ve […]

3 Tips for Growing Your Email Marketing Database

email marketing list on a laptop screen

Email Marketing is here to stay and is still growing! In 2019, it was reported by Statista that there were over 3.9 Billion users. That number is projected to grow to 4.3 billion by 2023!   The question is, what will you do to use this tool to reach your customers, your audience, or your […]

Reply All: The Scourge of Email

man in disbelief of reply all being hit

Forgive my tongue in cheek rant today but we’ve got to address this first-world problem that steals so much time from our lives – the reply all. Imagine, someone sends out a building-wide email about company news or even something personal. It was easier to tell everyone at the same time about the news. It’s […]

Verified & Authenticated Domains on MailChimp

Verified & Authenticated Domains on MailChimp 1

Recently I discovered another reason to love MailChimp…the ability to not only have your domain verified but also the ability to authenticate your domain with your domain provider. Have you verified and authenticated your domain? Email companies like Google, Yahoo and Microsoft want to verify that you are who you say you are because of those nasty spammers. […]