Dogwood’s Guide to Email Marketing

Dogwood’s Guide to Email Marketing 1

Dogwood has shared a lot about email marketing and we strongly believe in making it a part of your digital marketing strategy. Today we are bringing it all together for easy reference in Dogwood’s Guide to Email Marketing. Don’t have time to read now but want to save this for later? You can download a […]

Email Marketing Automations for Ecommerce Emails

a laptop open to a screen on email automations

You have an online store and you are building your email subscriber base. Now, what email content do you send? In today’s blog, we are sharing simple email marketing automations for ecommerce sites. We are breaking down the 4 best marketing automations to send and why.  What Do You Mean Marketing Automations? Marketing automations are […]

Digital Marketing Goals for Email Marketing

Digital Marketing Goals for Email Marketing 2

In the last of our 3 part series on setting digital marketing goals, we are discussing goals for email marketing. You may have questioned the role that email marketing plays in digital marketing today, but those questions are ill-founded. Email marketing has an astounding return of investment of $36 for every $1 spent!  Email Marketing […]

5 Reasons You Should Use Digital Marketing

Digital Marketing

Digital marketing is generally more affordable than other forms of advertising and is often the most effective way to reach your audience. It’s also a great way to expand your audience and brand awareness. There are tons of reasons why you should consider digital marketing, but here are our top 5! 5. Affordability For someone […]

Email Marketing and a Buyer’s Journey

Woman checking her email

Email marketing can be frustrating but understanding a buyer’s journey can be very helpful in creating content and also targeting the best recipients. Read on as we explain email marketing and a buyer’s journey and how it can bring your digital marketing to the next level.  What Do You Mean By “A Buyer’s Journey?” A […]

The What, Why, and How of Email Marketing

email

Email marketing may be the missing piece of the puzzle in your advertising plan. The average person receives around 121 emails a day and over half the world’s population has an email account. When someone subscribes to your emails, think of it as a new friendship. These friends want to get to know you! Many […]

3 Life-Changing Email Marketing Tips

a woman working on a laptop with envelope graphics above her head showing email marketing tips

I was recently asked by a restaurant owner for some tips on helping her tune-up her email marketing. After writing these email marketing tips I realized they could just as easily help a restaurant as they could most any other businesses. MailChimp is our go-to email marketing platform that we are an agency partner with. I’ve […]

3 Tips for Growing Your Email Marketing Database

email marketing list on a laptop screen

Email Marketing is here to stay and is still growing! In 2019, it was reported by Statista that there were over 3.9 Billion users. That number is projected to grow to 4.3 billion by 2023! The question is, what will you do to use this tool to reach your customers, your audience, or your congregants? […]

Reply All: The Scourge of Email

man in disbelief of reply all being hit

Forgive my tongue in cheek rant today but we’ve got to address this first-world problem that steals so much time from our lives – the reply all. Imagine, someone sends out a building-wide email about company news or even something personal. It was easier to tell everyone at the same time about the news. It’s […]

Verified & Authenticated Domains on MailChimp

Verified & Authenticated Domains on MailChimp 3

Recently I discovered another reason to love MailChimp…the ability to not only have your domain verified but also the ability to authenticate your domain with your domain provider. Have you verified and authenticated your domain? Email companies like Google, Yahoo and Microsoft want to verify that you are who you say you are because of those nasty spammers. […]