3 Reasons to Use a Professional Marketer

professional marketer

Marketing is the fuel for your company’s success and because of this, you need to hire a professional marketer to lead your marketing efforts. At Dogwood we do the research for you, are on top of social media opportunities and trends, and have the know-how to network effectively for increased exposure. These characteristics will put […]

How to Strengthen Your Brand

Brand Branding Advertising Trademark Marketing Concept

One of the biggest misconceptions in marketing is that your brand is just a logo or mark that represents your business. While the logo is important to truly focus on branding is so much more.  Even for established businesses that have already built a following, there is still work to be done. Growing your business […]

How to Get Your Customers to Stick Around

Customers

If you spend much time working, running, or owning a business then you know that customers are the ones who provide your income. Businesses spend a lot of time and money to earn the business of new customers. Once you’ve earned their business the first time, you’ll need to work to get them to stick […]

5 Reasons You Should Use Digital Marketing

Digital Marketing

We believe at Dogwood that not only is digital marketing generally more affordable, but it is the most effective way to reach your audience. When you consider the benefits, digital marketing is one of the most crucial steps your business can take in expanding your audience and brand awareness. With that in mind, we condensed […]

Making the Most of Your User-Generated Content

User

Just this week I was strolling social media and I saw a perfect example of user-generated content. A friend shared a video of a mom raving about her new vacuum cleaner. Her new household vacuum cleaner was in fact a Rigid Shop Vac! These are normally for industrial use but she went on and on […]

Why a Facebook Pixel is Essential for Your Site

pixel

Have you ever heard of a Facebook pixel? This past weekend I experienced one in action. I visited a website looking for a dress to wear to an upcoming wedding. I added one to my cart but did not complete the sale. Later that night when I browsed Facebook, an ad for the very website […]

Digital Marketing Trends for 2021

digital

If there has ever been a year that people were excited to put behind them, it’s 2020. With that in mind, I wanted to talk about trends we’re seeing along with solutions that we can provide to help you stay ahead of the curve in 2021.  Increased Emphasis on Online Engagement The need for those […]

Don’t Just Advertise, Tell Your Story

Story

We’ve worked with lots of different clients and one thing that we’ve found is the ones who are most successful online are those who don’t just advertise their business but tell their story. This probably sounds strange to you coming from someone in the digital marketing world but it’s true. If all a business ever […]

Why Digital Marketing?

digital marketing

It’s happened to all of us. We see an advertisement or post for a product on our phone as we scroll through social media and without realizing it find ourselves thinking about it later on. Slowly but surely we are all influenced by the media we are exposed to and we make decisions based on […]

How to Find Your “Voice”

voice

Social media serves as the platform for audiences to get to know you and your brand. Every post shares a little bit more about your services offered as well as your personality. Through social media, you are exercising your brand voice. So, what are your followers hearing?  Every time somebody sees your brand on social […]