Making the Most of Your User-Generated Content

User

Just this week I was strolling social media and I saw a perfect example of user-generated content. A friend shared a video of a mom raving about her new vacuum cleaner. Her new household vacuum cleaner was in fact a Rigid Shop Vac! These are normally for industrial use but she went on and on […]

Facebook Pixel and Why Your Website Needs It

pixel

Have you ever heard of a Facebook Pixel? This past weekend I experienced one in action. I visited a website looking for a dress to wear to an upcoming wedding. I added one to my cart but did not complete the sale. Later that night when I browsed Facebook, an ad for the very website […]

Digital Marketing Trends for 2021

digital

If there has ever been a year that people were excited to put behind them, it’s 2020. With that in mind, I wanted to talk about trends we’re seeing along with solutions that we can provide to help you stay ahead of the curve in 2021.  Increased Emphasis on Online Engagement The need for those […]

Don’t Just Advertise, Tell Your Story

Story

We’ve worked with lots of different clients and one thing that we’ve found is the ones who are most successful online are those who don’t just advertise their business but tell their story. This probably sounds strange to you coming from someone in the digital marketing world but it’s true. If all a business ever […]

Why Digital Marketing?

digital marketing

It’s happened to all of us. We see an advertisement or post for a product on our phone as we scroll through social media and without realizing it find ourselves thinking about it later on. Slowly but surely we are all influenced by the media we are exposed to and we make decisions based on […]

How to Find Your “Voice”

voice

Social media serves as the platform for audiences to get to know you and your brand. Every post shares a little bit more about your services offered as well as your personality. Through social media, you are exercising your brand voice. So, what are your followers hearing?  Every time somebody sees your brand on social […]

Blending the Creative and Technical Elements In Marketing

Blending the Creative and Technical Elements In Marketing 1

In a recent article from Google Think With Us, we were challenged on how it is to be creative in your video ads and balancing that with strategy. It made me think of the delicate marriage of the creative and technical elements in digital marketing in general. While both can be successful alone, a good […]

Why A Google My Business Profile is Crucial

Google

If you are in business and want to attract customers, you need to have an accurate Google My Business Profile. You may not be too familiar with this platform but it is power-packed with information that your customers are looking for! Read on to know why this is crucial for your business and how to […]

Consistency is Key

consistency

Social media can seem like a world of its own! To some, it might be exciting and fun to discover, while others dread piecing together the algorithms and rules that must be followed on each platform. One of the best tips we can give you – consistency is key! We have talked before about the ins […]

Branding: It’s More Than Your Logo

business meeting discussing branding of a business

Branding: it’s more than your logo. It is your image and the story your business tells.  When I first created my Instagram account years ago Chip and Joanna Gaines of Fixer Upper were growing in popularity. I followed an Instagram account that I thought was an official page for them. For several weeks this account […]