A Facebook Advertising Crash Course

A Facebook Advertising Crash Course 1

A lot of businesses as they get started are looking for tips for Facebook Advertising and we are here to help! Most likely the majority of your growth so far has come from word-of-mouth advertising. You’re offering a quality product or service, so people are eating it up and telling their friends. Because of this, […]

10 Tips for Encouraging Positive Customer Reviews

customer reviews

What’s the best way to encourage your customers to provide positive reviews? To help your company receive positive reviews, we asked sales professionals and customer service experts this question for their best tips. From incentivizing honest reviews to relating the review request to a specific employee, there are several ways you can get praise that […]

Storytelling and Content Creation

content creation

Simon Sinek, a famous marketing expert said, “People don’t buy what you do, they buy why you do it.” His aim is to first and foremost create an emotional connection with the audience. As a business owner, you juggle a lot of hats. Chances are one of those may include creating content for your website. […]

Why a Facebook Pixel is Essential for Your Site

facebook pixel

Have you ever heard of a Facebook pixel? This past weekend I experienced one in action. I visited a website looking for a dress to wear to an upcoming wedding. I added one to my cart but did not complete the sale. Later that night when I browsed Facebook, an ad for the very website […]

The Basics of Branding Your Business

two women looking at a computer screen discussing branding

Branding may seem simple but successful branding is more of an art. It is much more than a logo and company colors. It is the story and emotions behind your business. Let’s explore the basics of branding your business and why it is so important.  Branding- More Than Your Logo Branding is the way your […]

Why You Should Know Your Audience

woman talking to audience in an office space

Being a “people person,” connecting with people comes naturally and is something I genuinely enjoy getting to do. At Dogwood that looks like getting to know each of our individual clients, their unique needs, challenges, and ways that we can help them. Getting to know your audience is more than just creating a positive experience […]

Debunking Digital Marketing Myths

debunking marketing myths

I have watched one too many true crime shows in my life, and because of that, I am always looking for a good mystery or myth to bust. In this blog, I really wanted to break down the common digital marketing myths we often hear in our field from potential clients. If you aren’t familiar […]

Beyond Digital – Are Billboards Right For You?

billboards

Dogwood is a full-service agency that deals with all forms of marketing, digital, print, radio, TV and even billboards! I thought I’d share a recent experience we had with billboard advertising and some new developments that have started in this area. Quick fact: Did you know that billboards have been around since the 1830s? Some […]

8 Tips for Writing a Case Study

a young woman sits at her computer writing a case study

Have you considered adding case studies to your marketing strategy? Case studies are a powerful marketing tool. In this blog post, we are sharing 8 tips for writing a case study to help you get the most impact from your work.  81% of customers conduct online research before making a purchase. This includes reviews, price […]

Why Case Studies are a Powerful Marketing Tool

marketing

As a business owner, you know your product or service better than anyone. You have many success stories (hopefully!) but don’t know the best way to share them with your audience. In today’s blog, we are diving into why case studies are a powerful marketing tool that you should add to your digital marketing.  What […]