5 Digital Marketing Assumptions vs Reality

digital marketing manager

In my 3rd  year of working at Dogwood, I have learned so much about digital marketing. Some of what I’ve learned is what I expected but a lot is not! I believe many business owners may have made digital marketing assumptions like me. Let’s dive into 5 digital marketing assumptions and what the reality is!  […]

Digital Marketing with Key Performance Indicators (KPI’s)

Key Performance Indicators

When planning your digital marketing strategy, it is important to set goals and evaluate them with key performance indicators, also known as KPI’s. What exactly does this mean and look like with digital marketing? Let’s discuss.  First Things First Before implementing a digital marketing strategy you must first identify what goals you want to achieve. […]

3 Reasons to Use a Professional Marketer

professional marketer

Marketing is the fuel for your company’s success and because of this, you need to hire a professional marketer to lead your marketing efforts. At Dogwood we do the research for you, are on top of social media opportunities and trends, and have the know-how to network effectively for increased exposure. These characteristics will put […]

How to Strengthen Your Brand

Brand Branding Advertising Trademark Marketing Concept

One of the biggest misconceptions in marketing is that your brand is just a logo or mark that represents your business. While the logo is important to truly focus on branding is so much more.  Even for established businesses that have already built a following, there is still work to be done. Growing your business […]

How to Get Your Customers to Stick Around

Customers

If you spend much time working, running, or owning a business then you know that customers are the ones who provide your income. Businesses spend a lot of time and money to earn the business of new customers. Once you’ve earned their business the first time, you’ll need to work to get them to stick […]

5 Reasons You Should Use Digital Marketing

Digital Marketing

Digital marketing is generally more affordable than other forms of advertising and is often the most effective way to reach your audience. It’s also a great way to expand your audience and brand awareness. There are tons of reasons why you should consider digital marketing, but here are our top 5! 5. Affordability For someone […]

Making the Most of Your User-Generated Content

User

Just this week I was strolling social media and I saw a perfect example of user-generated content. A friend shared a video of a mom raving about her new vacuum cleaner. Her new household vacuum cleaner was in fact a Rigid Shop Vac! These are normally for industrial use but she went on and on […]

Why a Facebook Pixel is Essential for Your Site

pixel

Have you ever heard of a Facebook pixel? This past weekend I experienced one in action. I visited a website looking for a dress to wear to an upcoming wedding. I added one to my cart but did not complete the sale. Later that night when I browsed Facebook, an ad for the very website […]

Digital Marketing Trends for 2021

digital

If there has ever been a year that people were excited to put behind them, it’s 2020. With that in mind, I wanted to talk about trends we’re seeing along with solutions that we can provide to help you stay ahead of the curve in 2021.  Increased Emphasis on Online Engagement The need for those […]

Don’t Just Advertise, Tell Your Story

Story

We’ve worked with lots of different clients and one thing that we’ve found is the ones who are most successful online are those who don’t just advertise their business but tell their story. This probably sounds strange to you coming from someone in the digital marketing world but it’s true. If all a business ever […]