4-Step Process for Successful PR Campaigns

pr campaign

Marketing and PR campaigns can seem overwhelming especially if you don’t know where to start. Have no fear, follow the simple acronym RPIE. This will guide you through each step of a campaign. The acronym stands for Research, Planning, Implementation, and Evaluation. RPIE is a must for every campaign and a great way to ensure […]

Writing a Press Release

Press Release

Writing a press release is very different from website content or blog writing. Press releases must be crafted in a very specific way.  Why Write a Press Release? News sites are always looking for credible information to share so why not help them out by sending them a press release? Businesses write press releases anytime […]