Search Engine Marketing – Steps to Success

Search Searching Online Network Website Concept

Search engine marketing (SEM) goes hand in hand with search engine optimization (SEO) and in today’s post. I’d like to share more details about it. Beth did a great job explaining SEO in a previous post and I’ll try my best to explain SEM in a similar manner, but probably not as well! While SEO […]

A Xennial and SEO

A Xennial and SEO 1

I was born in 1981 which makes me a very old millennial, a very young Generation X’er or the merger of both sometimes called a Xennial. During my first few weeks at Dogwood, I would listen to technical discussions wanting to learn and understand the details of what we do. To me, it sounded as […]

The Battle for Top of Page

Top of Page

We love being able to help clients move their sites up in Google search using organic methods with search engine optimization and through purchasing Google ads to reach the top of page. Together along with a great social media campaign, you can see some great results – all of which we’d love to help with. […]

Analytics and SEO: Something to Look Out For

analytics

Recently while meeting with a potential client, we were reviewing their current analytics and SEO. They contract already with another local company known for its ability to deliver great search engine optimization results (SEO). As we reviewed their analytics, we became very concerned that when they began working with this company, their page views nearly […]

What’s the difference between SEO and SEM?

What’s the difference between SEO and SEM? 2

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search Engine Marketing. Both processes aim in increasing visibility in search engines. SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond just SEO. It involves other methods that can get you more […]