Automating Your Social Inbox

social inbox

As a business owner there are a lot of things you are juggling at one time- replying to messages on social media is on that list. Let’s discuss ways of automating your social inbox to save you time, stay in touch with your audience, and maintain your sanity.  What do you mean by “Automating Your […]

How to Audit Your Social Media

audit

Most businesses are already on social media in some form or fashion. While this is good, it is only the first step! Businesses also need to know how to utilize their social media channels for the good of their company. It all starts with a solid strategy, but too often this strategy is lacking. How […]

5 Questions to Ask When Creating Content

content

Recently, Brian and I were panelists on a webinar about social media content and how to best use your platforms to reach your desired audience. During that webinar, someone asked us if memes were appropriate content. For this particular group, the answer (in my opinion) was a resounding no, but we also walked them through […]

Twitter’s Bombshell Moment

Twitter

For those not in the know; Twitter announced a host of new features at their investor conference last week. Hidden in that barrage of announcements was something that I had been waiting for and predicting for quite some time: “The Superfollow.” They spent almost no time on it except for a couple of example slides. […]

What to Post When You Don’t Know What to Post

post

We work with a wide variety of clients building social media content to post each week. Sometimes, just like writers get “writer’s block,” as digital media specialists we get “content block.” Sounds silly, but it’s true! What do we do when we have one of those days? We reach into our ever-faithful vault of social […]

Making the Most of Your User-Generated Content

User

Just this week I was strolling social media and I saw a perfect example of user-generated content. A friend shared a video of a mom raving about her new vacuum cleaner. Her new household vacuum cleaner was in fact a Rigid Shop Vac! These are normally for industrial use but she went on and on […]

Facebook Pixel and Why Your Website Needs It

pixel

Have you ever heard of a Facebook Pixel? This past weekend I experienced one in action. I visited a website looking for a dress to wear to an upcoming wedding. I added one to my cart but did not complete the sale. Later that night when I browsed Facebook, an ad for the very website […]

The New Facebook Page Experience

The New Facebook Page Experience 1

If you manage a page on Facebook, you might be noticing some changes very soon. It’s not unusual for Facebook to make changes fairly frequently to try and up their game but it seems like this one might be a pretty big change. If you’d like to read all the details directly from Facebook you […]

Don’t Just Advertise, Tell Your Story

Story

We’ve worked with lots of different clients and one thing that we’ve found is the ones who are most successful online are those who don’t just advertise their business but tell their story. This probably sounds strange to you coming from someone in the digital marketing world but it’s true. If all a business ever […]

Why Digital Marketing?

digital marketing

It’s happened to all of us. We see an advertisement or post for a product on our phone as we scroll through social media and without realizing it find ourselves thinking about it later on. Slowly but surely we are all influenced by the media we are exposed to and we make decisions based on […]