Why You Should Have An Instagram Business Account…

Instagram Business Account

Do you have an Instagram business account yet? You definitely should. Do you have an account but never know what or even how to post to it? We can help. Let’s take a deep dive into the wonderful Instagram business world and all it has to offer.  Instagram Statistics You Should Know… Instagram currently has […]

Healthy Social Media Boundaries

Social Media Boundaries - social media icons on iPhone

I have a love-hate relationship with social media so creating social media boundaries can be tough. I love keeping up with friends from all over the world and from all different times in my life. I love how it gives a platform to those who likely wouldn’t have had one even just 20 years ago. […]

Digital Marketing Goals for Social Media

social media goals

What are your digital marketing goals for social media? Do you have any? Many business owners are overwhelmed and find it difficult to craft solid goals. This series on digital marketing goals is meant to help with that! In the first part of this series, we addressed digital marketing goals for your website, and today […]

Why Work with a Social Media Manager?

Manager

Recently in a client meeting, we introduced the client to their digital media specialist who will handle their social media and content updates as their social media manager. At Dogwood, we assign a digital media specialist to clients who have a monthly contract with us as a way of maintaining a one-on-one relationship.  We began […]

Instagram Story Captioning

instagram login on a cell phone

If you are one of the 86.6% of Instagram users who share stories, then you will want to learn about the Instagram story captioning service. It is easy to use and requires no additional apps to create. Let’s take a look at how to caption your stories and why it would be advantageous for you […]

Top 5 Trends in Social Media for Small Businesses

Social Media icons on a cell phone

I get asked “What’s next?” a lot when it comes to social media in 2021. It’s such a subjective answer because I can’t see the future of course, but I can see trends! With that in mind, I wanted to share my top 5 trends in social media that I think are most relevant to […]

5 Reasons You Should Use Digital Marketing

Digital Marketing

Digital marketing is generally more affordable than other forms of advertising and is often the most effective way to reach your audience. It’s also a great way to expand your audience and brand awareness. There are tons of reasons why you should consider digital marketing, but here are our top 5! 5. Affordability For someone […]

Completely Automating Your Social Inbox

automating your social inbox

As a business owner there are a lot of things you are juggling at one time- replying to messages on social media is on that list. Let’s discuss ways of automating your social inbox to save you time, stay in touch with your audience, and maintain your sanity.  What do you mean by “Automating Your […]

How to Audit Your Social Media

a phone with social media icons hovering above it

Most businesses are already on social media in some form or fashion. While this is good, it is only the first step! Businesses also need to know how to utilize their social media channels for the good of their company. As a business owner, you must know how to audit your social media accounts and […]

5 Questions to Ask When Creating Content

Two people smiling for a selfie creating content for their blog

Recently, Brian and I were panelists on a webinar about social media content and how to best use your platforms to reach your desired audience. During that webinar, someone asked us if memes were appropriate content. For this particular group, the answer (in my opinion) was a resounding no, but we also walked them through […]