What to Post When You Don’t Know What to Post

post

We work with a wide variety of clients building social media content to post each week. Sometimes, just like writers get “writer’s block,” as digital media specialists we get “content block.” Sounds silly, but it’s true! What do we do when we have one of those days? We reach into our ever-faithful vault of social […]

Making the Most of Your User-Generated Content

User

Just this week I was strolling social media and I saw a perfect example of user-generated content. A friend shared a video of a mom raving about her new vacuum cleaner. Her new household vacuum cleaner was in fact a Rigid Shop Vac! These are normally for industrial use but she went on and on […]

Facebook Pixel and Why Your Website Needs It

pixel

Have you ever heard of a Facebook Pixel? This past weekend I experienced one in action. I visited a website looking for a dress to wear to an upcoming wedding. I added one to my cart but did not complete the sale. Later that night when I browsed Facebook, an ad for the very website […]

The New Facebook Page Experience

The New Facebook Page Experience 1

If you manage a page on Facebook, you might be noticing some changes very soon. It’s not unusual for Facebook to make changes fairly frequently to try and up their game but it seems like this one might be a pretty big change. If you’d like to read all the details directly from Facebook you […]

Don’t Just Advertise, Tell Your Story

Story

We’ve worked with lots of different clients and one thing that we’ve found is the ones who are most successful online are those who don’t just advertise their business but tell their story. This probably sounds strange to you coming from someone in the digital marketing world but it’s true. If all a business ever […]

Why Digital Marketing?

digital marketing

It’s happened to all of us. We see an advertisement or post for a product on our phone as we scroll through social media and without realizing it find ourselves thinking about it later on. Slowly but surely we are all influenced by the media we are exposed to and we make decisions based on […]

How to Find Your “Voice”

voice

Social media serves as the platform for audiences to get to know you and your brand. Every post shares a little bit more about your services offered as well as your personality. Through social media, you are exercising your brand voice. So, what are your followers hearing?  Every time somebody sees your brand on social […]

Why Is My Social Media Engagement Declining?

engagement

“Why is my social media engagement declining?” We have all been there. You work so hard to create quality content that engages your audience, but when crunching the numbers you see that your engagement has declined. The only way to remedy the effect is to understand the cause. Let’s explore some causes of why social […]

All You Need to Know About Parler

Parler

Recent debates about freedom of speech and censorship among social media platforms have people considering using new platforms. After Twitter began adding frequent fact check labels to tweets from politicians and officials like Donald Trump, individuals have been begging the question, how much freedom of speech do we really have? Within the last week especially, […]

Navigating Facebook’s Town Hall

facebook

If we have seen it once on social media we have seen it a THOUSAND times! “Have you registered to vote?” We believe strongly in exercising our right to vote and hope that you did before the deadline October 19. That said, once you have registered, Facebook has created a “Town Hall” where you can […]