Why Work with a Social Media Manager?

Manager

Recently in a client meeting, we introduced the client to their digital media specialist who will handle their social media and content updates as their social media manager. At Dogwood, we assign a digital media specialist to clients who have a monthly contract with us as a way of maintaining a one-on-one relationship.  We began […]

Instagram Story Captioning

instagram login on a cell phone

If you are one of the 86.6% of Instagram users who share stories, then you will want to learn about the Instagram story captioning service. It is easy to use and requires no additional apps to create. Let’s take a look at how to caption your stories and why it would be advantageous for you […]

Top 5 Trends in Social Media for Small Businesses

Social Media icons on a cell phone

I get asked “What’s next?” a lot when it comes to social media in 2021. It’s such a subjective answer because I can’t see the future of course, but I can see trends! With that in mind, I wanted to share my top 5 trends in social media that I think are most relevant to […]

5 Reasons You Should Use Digital Marketing

Digital Marketing

Digital marketing is generally more affordable than other forms of advertising and is often the most effective way to reach your audience. It’s also a great way to expand your audience and brand awareness. There are tons of reasons why you should consider digital marketing, but here are our top 5! 5. Affordability For someone […]

Completely Automating Your Social Inbox

automating your social inbox

As a business owner there are a lot of things you are juggling at one time- replying to messages on social media is on that list. Let’s discuss ways of automating your social inbox to save you time, stay in touch with your audience, and maintain your sanity.  What do you mean by “Automating Your […]

How to Audit Your Social Media

audit

Most businesses are already on social media in some form or fashion. While this is good, it is only the first step! Businesses also need to know how to utilize their social media channels for the good of their company. It all starts with a solid strategy, but too often this strategy is lacking. How […]

5 Questions to Ask When Creating Content

Two people smiling for a selfie creating content for their blog

Recently, Brian and I were panelists on a webinar about social media content and how to best use your platforms to reach your desired audience. During that webinar, someone asked us if memes were appropriate content. For this particular group, the answer (in my opinion) was a resounding no, but we also walked them through […]

Twitter’s Bombshell Moment

Twitter

For those not in the know; Twitter announced a host of new features at their investor conference last week. Hidden in that barrage of announcements was something that I had been waiting for and predicting for quite some time: “The Superfollow.” They spent almost no time on it except for a couple of example slides. […]

What to Post When You Don’t Know What to Post

post

We work with a wide variety of clients building social media content to post each week. Sometimes, just like writers get “writer’s block,” as digital media specialists we get “content block.” Sounds silly, but it’s true! What do we do when we have one of those days? We reach into our ever-faithful vault of social […]

Making the Most of Your User-Generated Content

User

Just this week I was strolling social media and I saw a perfect example of user-generated content. A friend shared a video of a mom raving about her new vacuum cleaner. Her new household vacuum cleaner was in fact a Rigid Shop Vac! These are normally for industrial use but she went on and on […]