a young woman sits at her computer writing a case study

Have you considered adding case studies to your marketing strategy? Case studies are a powerful marketing tool. In this blog post, we are sharing 8 tips for writing a case study to help you get the most impact from your work. 

81% of customers conduct online research before making a purchase. This includes reviews, price comparisons, descriptions of products and services, and you guessed it…case studies! 

Tips For Writing a Case Study

  1. To position yourself as the expert when writing a case study, be sure to explain the problem thoroughly and why and how your business or product found a solution for it. Do not think of it as giving away free information. Think about it as educating your potential customers about why your business is the most knowledgeable, trustworthy, and ultimately the right choice. 
  2. Add images to your case study write-up but not too many images. Too many images can cause the reader to lose interest. Choose images that show how before and afters, and/or exactly how your product or service solved the problem or added value. 
  3. When writing a case study, choose customers to highlight who are most like your ideal customer. This encourages your potential customers to be able to see themselves using your product or service. They need to be able to relate to the customer in the case study.
  4. Headings are very important when writing a case study. Many readers may skim to the part they are most interested in learning and headings make case studies easier to read. Be intentional and put some time into crafting great headings when organizing your content. Then add the pertinent details under each heading. 
  5. Optimize your case studies on your website and make them easy to find for your audience. You can create a category for them if you share them on your blog or a dedicated page on your website to organize the case studies. Be sure to use SEO best practices on your case study pages or blogs also! 
  6. Consider explaining your case study in another format such as video, podcast, or even a well-designed graphic. You want to appeal to as many people as possible and some will better understand a visual rather than reading text. You could also see how other videos and graphics have performed for your audience and base your decision on that. 
  7. Don’t be vague about numbers. Use strong, clear, and direct numbers when referencing them in your case study. Instead of saying “sales doubled after using our product” include the actual numbers. Then your audience will know that your sales jumped from 300 to 600 rather than just from 3 sales to 6! Your customers will appreciate the transparency and hopefully envision similar results for themselves. 
  8. Be a great storyteller! Whether you choose a more formal way of writing a case study or a relaxed interview style, be sure it reads well. What were your customer’s goals and needs? What were your goals for implementing your product or service? What was the outcome? Be sure to include feedback from the customer mentioned in the case study to make it even more real to your audience. 

Let Us Help!

We hope you have enjoyed these 8 tips for writing a case study. If you need help identifying your ideal customers, writing your case studies, or adding case studies to your website or blog, Dogwood can help. We succeed when you succeed so let us help you show off your success stories!

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