When it comes to optimizing your online presence, it can be easy to focus on viewing your site on a computer. For many years now, the majority of online surfing, Google searches, and social media usage occurs on phones. In today’s blog, we’ll share three reasons why you should optimize your website for mobile devices.
Optimize User Experience
Having a mobile-friendly website automatically makes your site and content more accessible and versatile for users. If your site is easily navigated from a phone, it’s much more likely that your customers will turn to your site more frequently and on the go.
Another perk to having a mobile site is that most of the time, sites on a phone tend to have brighter, clearer images, and load a bit quicker because the website content is simply smaller than on a computer screen.
Increase Social Media Conversions
Having a mobile-friendly site also helps you get the most bang for your buck out of your social media. When you think about how your social media functions, the goal is to produce fun, informative, and varied content. The ultimate goal is that it will inspire visitors to click on your posts and go check out your products.
Almost every time a user is going to be on social media, they’ll be on their phones. If they go to click on your website and your website is not well-designed for phones, it’s unlikely they’ll stay longer to actually check it out.
As you work to make your site more mobile-friendly, be aware of the different platforms that facilitate conversions well. Facebook boasts the most conversion-friendly features of any social media platform. Figure out which of those features you want to tap into and make sure your website is performing well enough.
Improve Your SEO
One unexpected but important advantage of having a great mobile-friendly website is the SEO boost. More than half of internet searches are done from mobile devices and Google tends to bump your site down in its results page if it isn’t mobile-friendly. This itself is a strong reason to why you should optimize your website for mobile devices.
That means that all the great content you’re working so hard to create is going to be much less likely to reach all those users who are on the internet from their phones unless your site works well on a phone screen.
Working to develop a strong site on a phone will take work. Make sure to invest in good professionals to help you translate your existing website content to a more mobile-friendly version. Working with an expert will help ensure the process goes smoothly.
Read this next: 3 Reasons to Use a Professional Marketer
About Dogwood Media Solutions:
At Dogwood Media Solutions, we are a bunch of creative minds creating our dreams! Since inception, a few core principles have guided our journey:
- Be nice.
- Stay accountable.
- Amaze clients.
- Get creative.
- Embrace technology.
- Have fun along the way.
Dogwood was established officially in January 2019, but its roots run deeper with the two companies that were merged to form it. Harris Media Solutions, owned by partner Brian Harris was formed in 2010. Dogwood Designs, owned by partner Thomas Jones was formed in 2016.
Currently, Dogwood employs 13 people based out of our downtown Montgomery offices serving clients all over the United States. Some of our chief clients are focused in the non-profit industry, medical, state government, and real estate. We consider ourselves to be your outsourced marketing solution. Able to meet all of your marketing needs for any industry that your company may be in. We stand ready to help!