Creating Social Media Content

Last week, we talked about how to decide which social media platforms your brand should be on. Now that you know where to start, you need to start coming up with content! This is the fun part, or it can be the anxiety-ridden part if you feel like you’re not very creative. Whether you’re an artsy person or not, you can create great content. 

In this blog, we’re going to talk about some ways to create content and how to get awesome ideas without having to reinvent the wheel!

What Exactly Do You Mean by Content?

Content is anything that you post from your account. It can be in the form of a graphic, a link to something else, an event, a video, gif, or simply text. It’s really up to you what you want your content to be. Word to the wise though, you generally want all posts to have some kind of visual and also a caption.

Posts that are just words tend to get skipped over because they take more time to get the point across than a graphic. However, even though a picture is worth a thousand words, you still need to caption your images or videos. Captions are your opportunity to add your personal touch and explain in a bit more detail what your post is about!

So, you can create graphics, write blogs, post videos, etc. but how do you decide what to post? You might be feeling creatively stunted which is completely normal. We all have creative blocks sometimes especially when you haven’t created this kind of content before. So, what do you do?

Get Inspiration from Similar Companies or People

No this isn’t stealing. It’s called doing your research. In life, we all have people who we admire and aspire to be more like. The same goes for brands and companies. There is always another company that you see and aspire to be more like or a goal that you’d like to reach. Find the people, brands, and companies that are doing social media well and learn from them.

If you have similar audiences and similar products then chances are that if you begin posting similar content and targeting similar people, you’ll begin to get interactions and interest. However, this doesn’t mean that because you’re alike that the exact same things will work for you both. You have to get deeper than that. What one audience enjoys seeing, another might not care much about.

Now that you know what kind of content you want to create and have some killer ideas, how are you going to make these graphics?

Our Favorite Way to Make Graphics for Beginners

I say this is for beginners, but honestly, you can make some pretty great stuff with this program. It’s called Canva. They have a website as well as a mobile app that you can use to create graphics of all shapes and sizes!

Canva has a free version as well as a premium version. I suggest starting with the free version and if you decide you want Canva Pro, it’s only $9.95 a month! Canva has thousands of stock photos, hundreds of icons and images to use as well as a ton of fonts to choose from. You can also follow them on Instagram or Facebook for more inspiration and design tips!

Creating content can sound overwhelming but it doesn’t have to be difficult! Create content that you would want to interact with and that represent your business well. If something isn’t working, you can always shift gears and try something new. Get some inspiration and use your intuition and you’ll be off to a good start!