The difference between SEO and SEM is simply that Search Engine Optimization is part of Search Engine Marketing. Both processes aim in increasing visibility in search engines.SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond just SEO. It involves other methods that can get you more search engine visitors like PPC advertising.SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers and thisSEE DETAILS

Recently Thomas and I were invited to attend and participate in the annual Baptist Media Specialist meeting that was held in Prattville, Alabama this year. The group was originally formed many years ago with more of a focus on videography. As times have changed, the group has evolved and grown to include those focused on web and social media also. The format is simple in that it’s 100% round table discussion with no specific agendas to accomplish while there. During the meeting we were able to talk about and show some of theSEE DETAILS

In lieu of a frequently asked questions blog, I’m writing about three common things people should ask but most of the time don’t in regards to digital content.This can be a touchy subject as we are all about some free content, even me. But…it’s still not an excuse. We have to play by the rules. Let me explain.Images –If you tell me you got the image on your website from Google images an angel loses its wings. You can’t do that in 99.5% of the cases. You must assume that the image is protectedSEE DETAILS