Google is rolling out some new Gmail features that could have a big impact on email marketing. Take a moment to read today’s blog article to become more aware of these new tools and how you can best take advantage of them.
Email Layouts
One of the new features includes predefined email templates that can be customized with colors, logos, and other branding elements. You’ll be able to easily add images, footer text, buttons, and links too. As a result, you’ll be able to create professional-looking emails without having to use a separate program like MailChimp (which we still dearly love!).
Multi-Send
Another new Gmail feature is called “multi-send.” This will allow you to send the same email to multiple people with just a few clicks. This will be a huge time-saver for anyone who does email marketing, and it will make it much easier to reach a larger audience.
This will remove the need to include people as BCC and the users will also have a unique unsubscribe list to keep your marketing email legal and following the rules of the CAN-SPAM act.
Inbox Actions
Finally, Google is giving users more control over how they receive emails with the introduction of Inbox Actions. This new feature allows recipients to snooze or unsubscribe from certain types of emails, such as promotional messages. So it’s important to make sure that your emails are relevant and valuable enough that people will want to keep receiving them.
New Gmail Features Can Help You
These new Gmail features are going to make email marketing much easier and more effective. So if you’re not already using all of Google’s resources, be sure to do so now so you can start reaping the benefits!
Also – take a moment to check out Dogwood’s Guide to Email Marketing that we have published. In this article you’ll learn how to get started, email service providers, growing your lists, best practices, legal guidelines, and how to create content. It’s truly a one-stop post to help you!
