How to Audit Your Social Media

a phone with social media icons hovering above it

Most businesses are already on social media in some form or fashion. While this is good, it is only the first step! Businesses also need to know how to utilize their social media channels for the good of their company. As a business owner, you must know how to audit your social media accounts and […]

5 Questions to Ask When Creating Content

Two people smiling for a selfie creating content for their blog

Recently, Brian and I were panelists on a webinar about social media content and how to best use your platforms to reach your desired audience. During that webinar, someone asked us if memes were appropriate content. For this particular group, the answer (in my opinion) was a resounding no, but we also walked them through […]

Twitter’s Bombshell Moment

Twitter

For those not in the know; Twitter announced a host of new features at their investor conference last week. Hidden in that barrage of announcements was something that I had been waiting for and predicting for quite some time: “The Superfollow.” They spent almost no time on it except for a couple of example slides. […]

What to Post on Social Media

post

Don’t know what to post on social media? You are not alone! We work with a wide variety of clients building social media content to post each week. Sometimes, just like writers get “writer’s block,” as digital media specialists we get “content block.” Sounds silly, but it’s true! What do we do when we don’t […]

Making the Most of Your User-Generated Content

User

Just this week I was strolling social media and I saw a perfect example of user-generated content. A friend shared a video of a mom raving about her new vacuum cleaner. Her new household vacuum cleaner was in fact a Rigid Shop Vac! These are normally for industrial use but she went on and on […]

The New Facebook Page Experience

The New Facebook Page Experience 1

If you manage a page on Facebook, you might be noticing some changes very soon. It’s not unusual for Facebook to make changes fairly frequently to try and up their game but it seems like this one might be a pretty big change. If you’d like to read all the details directly from Facebook you […]

Don’t Just Advertise, Tell Your Story

Story

We’ve worked with lots of different clients and one thing that we’ve found is the ones who are most successful online are those who don’t just advertise their business but tell their story. This probably sounds strange to you coming from someone in the digital marketing world but it’s true. If all a business ever […]

Why Digital Marketing?

A computer screen and phone in hand illustrating why digital marketing is essential

As a busy owner or manager of a business, you may find yourself questioning “Why digital marketing?” It can be overwhelming and another difficult thing you must add to your to-do list. The bottom line is that you can’t NOT incorporate digital marketing in today’s day and age. Let’s learn more. Digital Marketing’s Influence Today […]

How to Find Your “Voice”

voice

Social media serves as the platform for audiences to get to know you and your brand. Every post shares a little bit more about your services offered as well as your personality. Through social media, you are exercising your brand voice. So, what are your followers hearing?  Every time somebody sees your brand on social […]

Why Is My Social Media Engagement Declining?

engagement

“Why is my social media engagement declining?” We have all been there. You work so hard to create quality content that engages your audience, but when crunching the numbers you see that your engagement has declined. The only way to remedy the effect is to understand the cause. Let’s explore some causes of why social […]