Steve Jobs said “Focus on what you are good at; delegate all else”
In 2006 I bought a website template to build for my photography business. I had zero knowledge of how websites worked let alone how to edit a template but I was a great photographer. Months later I finally had all the content I wanted on that “easy to use” template. It took so long and also a bit of my sanity to get finished. After hitting launch, I never once updated it. It was just too hard with all the other things I was juggling. If I had only focused on what I did best and delegated the rest I could have grown my business even faster.
Having someone to help you with your website content (or any form of marketing) helps you to focus on what you do best.
Let me tell you about the blessing of content management services.
What Are Content Management Services?
Content management services allow someone you trust to publish and update information on your website for you.
These updates could include:
- Services listings
- Announcements
- Building new pages
- Creating events
- Adding or removing employee headshots and bios
- Blog posting
- Updating images or video
- Anything else you need added or changed on your website
Any information that you need to be added to your website is done and handled by someone else.
Sounds amazing doesn’t it? It is.
How do Content Management Services Work?
At Dogwood our content management services are handled by our marketing strategists and account managers. This person is your contact for all content updates needed. You simply email the content you would like updated, they respond with any questions or clarification, and the work gets done. Pros to this service? You have a real person handling your content, proper technical expertise, and completion in a timely manner.
In other words, you have someone who knows what they are doing and gets the job done right.
We also check in with you monthly for any updates. As busy as our clients are, monthly check-ins help to ensure that nothing falls through the cracks!
This means you can spend time doing what you know how to do – your business.
Benefits of Having an Agency Manage Your Website Content
The biggest benefit to having an agency manage your website contents and updates is the time saved. You have a business to run and delegating this administrative task can free up time to grow your business and income.
When content is posted by an agency rather than yourself you can trust that it is done right. When it is published on your site, the technical components will happen correctly and it will be optimized for mobile devices. You don’t have to worry about something going wrong. If something does go wrong, you have a team ready to correct it quickly for you.
Adding fresh content to your website is a signal to search engines that you are taking care of your website and is a best practice of SEO. This can lead to higher rankings in search results which means more clicks and more business for you.
Ready to Get the Help You Need?
Dogwood Media Solutions is a full-scale digital marketing agency and we are ready to help you delegate those tasks that take so much time, brain power, and bring added stress. From content management to SEO to social media marketing and everything in between, we want to partner with you to grow your business. Let us do what we do best so that you can spend more timing doing what you do best! Contact us today to learn more.
