Overview: A niche business wanted to rank for relevant keywords they were not currently ranking for in the top 100 Google results. Dogwood Media Solutions recommended a topic cluster blog writing strategy that was implemented and resulted in ranks on page 1 of Google for multiple relevant keywords. 

Client: TransformedPD offers professional development for Christian school educators. They teach educators how to implement a biblical worldview through Christ-centered instruction in their classroom using the PAQ method developed by Dr. Annie Gallagher, owner of Transformed PD. 

Goal: To rank for relevant keywords on page 1 of Google; increase organic traffic

Client Evaluation and Goals

Transformed PD first came to Dogwood in need of a new website. Once the site was completed in WordPress, search engine optimization work was begun. In the discussion of their current rankings, the client expressed interest in ranking for the keywords “biblical integration” and “Christ-centered instruction.” Although these terms are foundational parts of their business, data showed they were not ranking for these keywords in the top 100 search results on Google. We explained that to rank for keywords on search engines, there must be content on the website that includes those keywords. 

Ranking for Relevant Keywords

Dogwood Media Solutions was tasked with creating a plan to rank for relevant keywords, specifically “biblical integration” and “Christ centered instruction.”

Keyword research shows a smaller search volume for both of these keywords but because of the niche this business is in, we believed efforts would be worthwhile for ranking for those keywords. Simply put: While there is only a small volume of searches for those keywords, the ones that are searching for them are ready to take action. 

Topic Cluster Blog Writing Strategy Implemented

A blog writing strategy utilizing topic clusters was recommended to create content with both short and long-tail keywords. A topic cluster strategy creates content around a broader search term as pillar content. Then, content for long tail keywords (more detailed keywords) is published and connected through internal links to the pillar content.  

Recommended blog topics were shared and the client created content to share. One blog post a month was published using best SEO practices and the rankings were monitored. The blog posts were also shared on social media and with Transformed PD’s email subscribers. 

Results: Watching the Rankings Rise

The first blog post around the keyword “biblical integration” was posted in July 2022 and another in August. One incorporated a long tail keyword and the other was pillar content. All relevant internal links were included in both posts. It was exciting to watch the rankings begin to climb each month. By the end of September the keyword “biblical integration” hit page 1. It has stayed on page 1 of Google since.

Case Study: Rank for Relevant Keywords 1
Case Study: Rank for Relevant Keywords 3

In October 2022, the first blog post around “Christ-centered instruction” was published. Again we watched rankings climb upward. By December, “Christ-centered instruction” was on page 1 and has stayed strong ever since. 

Case Study: Rank for Relevant Keywords 2
Case Study: Rank for Relevant Keywords 4

Naturally, we saw an uptick in organic traffic because of the content and higher rankings. We found that new users made up 68% of organic traffic over the course of 7 months. This newfound traffic brought visitors to the blog posts but also the other pages of the website as well. Rankings for other relevant keywords increased also. 

TransformedPD has been pleased with the ranking results through the blog writing strategy and has seen results from the increased traffic. To Dogwood Media Solutions, TransformedPD has been a dream client who provided valuable content, received input well, and trusted our guidance. This is a beautiful partnership between a client and their digital marketing agency. 

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