Dogwood’s Guide to SEO

seo blog

Search engine optimization is the long game strategy for increasing your website’s search rankings organically. We love doing SEO work for our clients and wanted to share some of our wisdom with Dogwood’s Guide to SEO! This post will dive into the following: Crawl Accessibility The Importance of Compelling Content Keyword Optimization Creating a Great […]

Alt Text: What Is It and Why Should I Use It?

Example of alt text being filled in

Alt text (also called alternative text) is the written description of an image on a website. It is not a caption but is embedded in the HTML code of your site. What is alt text and why is it important that I use it? Let me explain.  What Exactly is Alt Text? Whenever you add […]

Content Creation Using Topic Clusters

topic cluster

Deciding which topics to blog about on your website can be difficult and time-consuming, but implementing content creation using topic clusters can make it much easier! Let me explain. What Are Topic Clusters? Topic clusters are targeted clusters (groups) of relevant content that cover a specific topic in depth. For example, let’s imagine I sell […]

Historical Optimization: What is it and Why Should I Do it?

Optimization Blog

Historical optimization is the practice of updating and reposting old blog content. Yes, it is a technical word for something pretty simple, but there are some details you need to know to do it right. Why is this a great thing to do with your website blog? Let’s discuss. Historical Optimization How-To As mentioned earlier, […]

Site Authority and Your SEO Strategy

Site Authority

Site Authority is one of the most important parts of your SEO strategy but also may be one of the most difficult aspects. Let me explain. What Do You Mean “Site Authority?” We previously discussed that search engines rank your website through crawling, indexing, and ranking. The crawling of search engines means that they simply […]

10 Tips for Keyword Research and Your SEO Strategy

Keyword research on a screen with a hand pointing to study it

Keyword research is the first step in creating content that your audience is searching for. Keywords are the words that your audience uses when searching for you online. How do you know which words to focus on? Crawling, indexing and ranking are the ways search engines rank your website in search results. To have an […]

Website Crawling, Indexing, and Ranking Explained

Crawling, Indexing

How do websites decide which sites to show in search results? Website crawling, indexing, and ranking are the steps that dictate where your page shows up organically in search results. To the average business owner, these terms can feel like a foreign language. Let me define them in layman’s terms and explain how they affect […]

Blog Writing with SEO

A graph illustrating organic traffic showing the importance of Blog Writing with SEO

Writing a great blog for your website is a huge asset in digital marketing. Creating that blog with search engine optimization (SEO) in mind is even better! Today we will explore the basics of blog writing with SEO. Don’t get overwhelmed! With a few simple tips, you will find it is easier than you think! […]

Local SEO: Is It Right For You?


Search Engine Optimization is the long game for getting your site to rank higher in search engine results, but what exactly is Local SEO? Many may not realize that Local SEO could be a critical part of your digital marketing that has been neglected. Read on as we discuss what Local SEO is, if Local […]