Local SEO: Is It Right For You?

Local SEO: Is It Right For You? 1

If you own a brick-and-mortar store, an office, or serve your local community, then Local SEO could be a critical part of your digital marketing that has been neglected. Search Engine Optimization is the long game for getting your site to rank higher in search engine results, but what exactly is Local SEO, and is […]

How to Improve Your Google Maps Ranking

google maps ranking

When searching for a place to get ice cream, the nearest urgent care, an oil change, or a good Italian dish, chances are you have used Google Maps. If you are the owner of a brick-and-mortar business, a high Google Maps ranking can greatly improve your income! Let’s take a look at Google Maps and […]

Ecommerce Sites and SEO

woman making a purchase on a laptop holding her laptop because of ecommerce seo

We are big fans of SEO (search engine optimization) at Dogwood and have shared a lot of posts about it, but what about eCommerce sites and SEO? While the process is a little different for eCommerce sites, the same basic SEO principles and practices apply. Let’s explore more in today’s blog post.  What is SEO? […]

Dogwood’s Guide to SEO

seo blog

Search engine optimization is the long game strategy for increasing your website’s search rankings organically. We love doing SEO work for our clients and wanted to share some of our wisdom with Dogwood’s Guide to SEO! This post will dive into the following: Crawl Accessibility The Importance of Compelling Content Keyword Optimization Creating a Great […]

Alt Text: What Is It and Why Should I Use It?

Example of alt text being filled in

Alt text (also called alternative text) is the written description of an image on a website. It is not a caption but is embedded in the HTML code of your site. What is alt text and why is it important that I use it? Let me explain.  What Exactly is Alt Text? Whenever you add […]

Content Creation Using Topic Clusters

topic cluster

Deciding which topics to blog about on your website can be difficult and time-consuming, but implementing content creation using topic clusters can make it much easier! Let me explain. What Are Topic Clusters? Topic clusters are targeted clusters (groups) of relevant content that cover a specific topic in depth. For example, let’s imagine I sell […]

Historical Optimization: What is it and Why Should I Do it?

Optimization Blog

Historical optimization is the practice of updating and reposting old blog content. Yes, it is a technical word for something pretty simple, but there are some details you need to know to do it right. Why is this a great thing to do with your website blog? Let’s discuss. Historical Optimization How-To As mentioned earlier, […]

Site Authority and Your SEO Strategy

Site Authority

Site Authority is one of the most important parts of your SEO strategy but also may be one of the most difficult aspects. Let me explain. What Do You Mean “Site Authority?” We previously discussed that search engines rank your website through crawling, indexing, and ranking. The crawling of search engines means that they simply […]

10 Tips for Keyword Research and Your SEO Strategy

Keyword research on a screen with a hand pointing to study it

Keyword research is the first step in creating content that your audience is searching for. Keywords are the words that your audience uses when searching for you online. How do you know which words to focus on? Crawling, indexing and ranking are the ways search engines rank your website in search results. To have an […]