Site Authority and Your SEO Strategy

Site Authority

Site Authority is one of the most important parts of your SEO strategy but also may be one of the most difficult aspects. Let me explain. What Do You Mean “Site Authority?” We previously discussed that search engines rank your website through crawling, indexing, and ranking. The crawling of search engines means that they simply […]

10 Tips for Keyword Research and Your SEO Strategy

Keyword

Keyword research is the first step in creating content that your audience is searching for. Keywords are the words that your audience uses when searching for you online. How do you know which words to focus on? Crawling, indexing and ranking are the ways search engines rank your website in search results. To have an […]

Website Crawling, Indexing, and Ranking Explained

Crawling, Indexing

How do websites decide which sites to show in search results? Crawling, indexing and ranking are the steps that dictate where your page shows up organically in search results. To the average business owner, these terms can feel like a foreign language. Let me define them in layman’s terms and explain how they affect your […]

Blog Writing with SEO

Blog Writing with SEO

Writing a great blog for your website is a huge asset in digital marketing. Creating that blog with search engine optimization (SEO) in mind is even better! Today we will explore the basics of blog writing with SEO. Don’t get overwhelmed! With a few simple tips, you will find it is easier than you think! […]

Local SEO: Is It Right For You?

Local

Search Engine Optimization is the long game for getting your site to rank higher in search engine results, but what exactly is Local SEO? Many may not realize that Local SEO could be a critical part of your digital marketing that has been neglected. Read on as we discuss what Local SEO is, if Local […]

Search Engine Marketing – Steps to Success

Search Searching Online Network Website Concept

Search engine marketing (SEM) goes hand in hand with search engine optimization (SEO) and in today’s post. I’d like to share more details about it. Beth did a great job explaining SEO in a previous post and I’ll try my best to explain SEM in a similar manner, but probably not as well! While SEO […]

A Xennial and SEO

A Xennial and SEO 1

I was born in 1981 which makes me a very old millennial, a very young Generation X’er or the merger of both sometimes called a Xennial. During my first few weeks at Dogwood, I would listen to technical discussions wanting to learn and understand the details of what we do. To me, it sounded as […]

The Battle for Top of Page

Top of Page

We love being able to help clients move their sites up in Google search using organic methods with search engine optimization and through purchasing Google ads to reach the top of page. Together along with a great social media campaign, you can see some great results – all of which we’d love to help with. […]

Analytics and SEO: Something to Look Out For

analytics

Recently while meeting with a potential client, we were reviewing their current analytics and SEO. They contract already with another local company known for its ability to deliver great search engine optimization results (SEO). As we reviewed their analytics, we became very concerned that when they began working with this company, their page views nearly […]

What’s the difference between SEO and SEM?

What’s the difference between SEO and SEM? 2

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search Engine Marketing. Both processes aim in increasing visibility in search engines. SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond just SEO. It involves other methods that can get you more […]