Digital Content: Common Misconceptions

In lieu of a frequently asked questions blog, I’m writing about three common things people should ask but most of the time don’t in regards to digital content.

This can be a touchy subject as we are all about some free content, even me. But…it’s still not an excuse. We have to play by the rules. Let me explain.

Images –

If you tell me you got the image on your website from Google images an angel loses its wings. You can’t do that in 99.5% of the cases. You must assume that the image is protected by copyright laws.

Check out Pexels.comUnsplash.com, and FreelyPhotos.com – these are sites that let you use their pictures, for free. That’s commercial and non-commercial use. In most cases, no attribution is required and you are allowed to modify them.

You can also pay for pics at istockphoto.comshutterstock.com, and stock.adobe.com to name a few. They aren’t cheap but you’ll find a wider variety of subjects along with the chance that it’s less likely to have been used versus the free images.

Blog Posts –

If you post a blog post that someone else wrote, you can’t take credit it for it. This would be copyright infringement.

Ask permission of the author. If you like a lot of the content they are writing, ask for blanket permission.

Bloggers love their content to be shared and it’s even part of a search engine optimization strategy to have your content syndicated out to multiple blogs so that you build links back to your site.

All that said, you still must ask. I prefer via email so that I have a written and documented “permission slip”.

Another option is to be inspired by the post to add more. Just like when you write a research report, create your own thoughts compiled from multiple sources and then link to the source content.

Email –

Email doesn’t have to be tricky. Here are some examples of if you should use an email marketing service such as MailChimp, or send the email from your personal account.

  • Is money being exchanged (for-profit or non-profit)? Then you need to use an email marketing service.
  • Are you emailing a lot of people, especially ones that may not know you well? Then you need to use an email marketing service.
  • Are you emailing 10 people about Timmy’s birthday party this weekend? Send an email but use blind copy (BCC:) so that you don’t create an email chain discussion.
  • Are you planning a potluck dinner in your office? Email away from your personal account.

Benefits of an email marketing service are that it meets all the compliance guidelines for a business that are outlined in the CAN-SPAM act.

Plus you’ll gain some great analytics tools and integrations to help grow your list and customer database.

Digital Content Conclusion –

Hopefully, that can help and give you some new tools to use going forward! Make sure you contact us for help when you need it!

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