Having an online presence is essential to your business’s success and having a modern business website is the key. A company’s website is every bit as important right now as having a reputable storefront was in the 1950s. For this reason, you shouldn’t delay getting involved online. You should embrace it full-throttle whether it be your first foray or a redesign that presents your business better.
You have to do it right, however. We’ve come up with a list of three items that every website should add, otherwise, you may be missing out on potential customers.
Video
Having short videos on the home screen of your modern business website can be a great way to teach new customers about your product. You may not realize it, but having video alone can ensure a large percentage of people stick around to give your business the benefit of the doubt. They should be concise, entertaining, and even comedic if appropriate.
If you are going to add a video, make sure it is of good quality. Our audio-visual specialist Nick Wells is a great person to talk to about your project. He’s highly experienced in multiple types of video formats and he is a commercially licensed drone pilot. Between Nick and Kristen, our graphic designer, they can produce amazing animated explainer videos too.
Chat
Next, your modern business website should have a way for people to reach out to you if they have questions. About 41% of customers expect a chat function when they visit your website. While you could just hire people at a call center to make this possible, there are more cost-effective ways to do it.
A live chat feature is probably the best way to go about it. We can set up a bot to ask the customer general questions with common responses it can answer. If their concern cannot be resolved, you can take matters into your own hands. This may minimize the number of people who ask you questions and help funnel the ones that need more help to the right place.
Even here on our own site, we have incorporated Facebook’s messenger platform along with a bot to help direct conversations. It’s integrated with our social media management and customer relationship management tools too. We can easily duplicate this for you also and even manage the conversations and only bring you in for the conversations you need to be a part of as part of a social media management plan with us.
Store
You are going to need a way for people to pay for your products online now too. If there isn’t a way for them to buy your item, it will be difficult to tell if your website is successful. A digital store streamlines customers into a funnel of discovering your business, learning about your product, and investing in it.
We’ve developed multiple options to bring your store to life using WooCommerce and Shopify depending on the best solutions for your needs. Each has strengths and we’ll help you analyze which platform fits your business best and recommend the platform that works for you.
For example, Shopify has a point of sale system that will help you integrate your physical inventory with your website under one platform. At the same time, WooCommerce will better integrate with a WordPress site which gives us more design freedom for your new modern business website.
These are some of the features that every business needs on its modern business website. You can make it happen and we’re here to help you do it!
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