If you spend much time working, running, or owning a business then you know that customers are the ones who provide your income. Businesses spend a lot of time and money to earn the business of new customers. Once you’ve earned their business the first time, you’ll need to work to get them to stick around.
Check out some tips that we use ourselves every day at Dogwood to make sure our clients want to stick around with us.
Make Them Feel Valued
Think about the businesses you frequent. What makes you come back? If there’s a brand that you’re truly loyal to, there’s a good chance that at least part of the reason is that they make you feel like you matter beyond just how much money you give them. Your customers feel the same way. They want to know you value them beyond just their pocketbooks. Take the time to build relationships with your customers. It’s work, but it can pay off some real dividends.
There are a lot of things you can do to make your customers feel like you value them. Making responding to them a real priority is one of them. Quick response times help prevent them from going to your competition. It indicates that you value your customers and their time, and shows that you are ready to listen to them when they reach out. Take that to the next level by taking action after the conversation so you can show them you are paying attention and care about what they have to say.
Emphasize the Benefits You Offer
Your business’s products may have some of the most top-of-the-line specs, but as a general rule that isn’t what customers care about. Customers don’t buy products. They buy solutions. If you want to get them to come to you, you need to show them the benefits of what you offer. After they’ve made a purchase, continue to market to them by focusing on how the other things you offer can do an even better job of solving that problem or address another one entirely.
The fact of the matter is that you need to be able to retain customers if you want to truly have a successful business. Making them feel valued, responding quickly when they reach out, and emphasizing the benefits you provide are just a few things you can do to encourage customers to stick around. Your bottom line will thank you for making customer loyalty a priority.
We can help you rise above the noise on the web. Are you ready to get started? Give us a call!