One of the biggest misconceptions in marketing is that your brand is just a logo or mark that represents your business. While the logo is important to truly focus on branding is so much more.
Even for established businesses that have already built a following, there is still work to be done. Growing your business depends on strengthening your brand and reputation so that you can bring in new customers. The better you can do that, the more successful your business will be and the more longevity you will build in.
In this blog post, we’ll talk about three parts of our branding process at Dogwood that goes beyond the logo.
Find Your Voice
One of the best things you can do for your business is to figure out your voice. Your voice will guide every piece of content and all the marketing you do for your business. Figuring out your voice is a balance between understanding your target market and understanding your goals and the tone you want to set for your business. The benefit of a brand voice is that it will help you create consistent messaging and guide your interactions online and in your stores.
Get to Know Your Target Market Better
One of the best things you can do for your brand is to figure out what your current customers like about your business and what they feel is missing. With this information, you will be able to create positive changes that will help you connect with your audience more effectively. Don’t be afraid to ask your customers for information that you don’t have. Surveys after purchases can be a great way to learn more about your target audience and figure out what you may be missing.
Gain Brand Awareness
When you have established a brand voice, and now know your target audience, your next step is to build up brand awareness. Brand awareness is the perception of your business and brand by others and how well you are known in your community and beyond. Building awareness isn’t a single-step process and it requires a lot of time and effort. You should try different marketing strategies to bring more awareness to your business. By trying different methods, you can understand what works and what doesn’t and continue growing and adapting to reach more potential customers.
There is always room to grow and strengthening your brand can only help you to grow your business and improve your success. A constant stream of new customers and a loyal customer base is the key to any business’s longevity. So, when you strengthen your brand, you strengthen your business.
With these questions answered, the branding puzzle for your business can now start to come together. Strengthen your brand even more with a new strategy! Contact us to get started.