Spring is here and if you’re anything like me, then that means you’ve caught the cleaning bug! Who doesn’t love a good bout of spring cleaning?
Did you know that spring cleaning extends even into your digital marketing? This is an excellent time of year for you and your organization to do some quick auditing and figure out if everything you’re doing is helping you reach your goals and clean up the things that aren’t.
Check out these three specific ways to implement spring cleaning for your digital marketing strategy!
Website Updates
The first place to go when starting your digital spring cleaning is your website. Check out every page and make sure that all information is up to date. Has your mailing address changed? Do you have staff that need updated bios or photos? Are there products, promotions, or services that are no longer relevant?
Once you’ve ensured that all the content is correct, you’ll now want to determine if there are any design changes or content additions that need to be made. These kinds of changes often require more than just a quick text edit so they need a little more thought put behind them. However, spring is a great time to make those changes and implement added functionality.
Next, make sure that there are no unneeded plugins or media files sitting on your site that might bog it down or cause conflicts. Everyone loves a good plugin, but over time they can build up, and as we decide to go one route over another you might accumulate a lot of unneeded plugins.
Another item that could be bogging down your site is large media files. As a general rule, we encourage people not to house large files like this on their site in the first place, but if you just have to, make sure you’re going in regularly to clear out what is no longer necessary.
Once you’ve made sure that your website is spick and span, you can move on to the next step, cleaning up your social media profiles.
Social Media Updates
Do you ever look at something for so long or so often that the little things that aren’t quite right stop being noticeable? That’s what happens a lot of times with our social media profiles. We look at them every single day and we become blind to some of the issues that could be fixed or need to be updated. Here’s a list of a few things to check on.
First up, make sure that your profile photo is the same on all social media platforms and that it’s the most updated version of your logo. Your profile picture needs to easily identify your company or organization and should be the same on all platforms to help maintain continuity. In that same vein make sure that your cover photos are something that you’re proud of and that they represent your organization currently. A good rule of thumb is to at minimum update those photos once a year, but preferably once a quarter if possible.
Next, go through and make sure that all of your business information is up to date. Have you moved locations? Are your hours of operation still the same? Do you have a business phone number or email address you can add for contact information? These are little things that make a huge difference. Nothing is more frustrating for your online audience than to not be able to figure out how to contact you or to act upon incorrect information.
Ad Updates
Last, but certainly not least, if you’re running any ongoing advertisements, go through and update your ad copy and photos to make sure they’re up to date. You should really do this at least once a quarter (and should be checking on them even more than that), but at minimum use spring cleaning as a good reminder to go check on your continuous ads.
If the photos haven’t been updated in a while make sure those are as recent as possible and most importantly make sure that the copy to your ads is up to date. Depending on where you’re running your ads, the platform itself might show the age of your ad. For example, on Twitter, when you create an ad it acts as a boosted tweet and has the date the ad was started on the post. So, at minimum, make small adjustments, so your ad at least looks new even if the changes weren’t substantial.
Everyone loves a fresh start. We hope that these tips on spring cleaning for your digital marketing help you make the most of the season. If all of this feels overwhelming to you and you’re still not sure where to start, don’t hesitate to reach out. We’d love to find a way to partner together and help your business rise above the noise on the web.
