A computer screen and phone in hand illustrating why digital marketing is essential

As a busy owner or manager of a business, you may find yourself questioning “Why digital marketing?” It can be overwhelming and another difficult thing you must add to your to-do list. The bottom line is that you can’t NOT incorporate digital marketing in today’s day and age. Let’s learn more.

Digital Marketing’s Influence Today

It’s happened to all of us. We see an advertisement or post for a product on our phone as we scroll through social media and without realizing it find ourselves thinking about it later on. Slowly but surely we are all influenced by the media we are exposed to and we make decisions based on that influence. This process is a large part of digital marketing.

To put it simply, digital marketing is the process of selling and promoting products and services by leveraging online marketing techniques such as social media, search engine ads, emails, and more. But digital marketing is more than just these specific services. It has become an integral part of how a company interacts and connects with its customers and clients. Let’s break down the key reasons why digital marketing is so important in today’s world.

Meet Your Audience Where They Are 

In our world today, everything is digital. Marketing your company by traditional means of print and mailing, while still effective, misses an entire audience at your fingertips. The average American spends at least 5-6 hours a day on their phone. For teens and the next generation, sometimes even more. During those 5-6 hours, individuals are using their phones to look at news, social networking, email, and search engines. 

Digital marketing allows you to reach them where they are through these channels. Your audience is already using their phones 5-6 hours a day, so why not put yourself and your business in front of them? By reaching your audience in this way you’re able to reach more people at once while saving yourself time and money.

Increase Your Reach & Engage Your Audience

Digital marketing is also the easiest way to expand your reach because you’re able to market yourself on different platforms to a wide variety of people. This means you’re not limited to the people around you and can specifically target people who are likely to be interested in your product or services. By using brand awareness campaigns through google and social media platforms, you can reach a larger audience, teach them about your product, and hopefully boost sales. 

Digital marketing has also been a game-changer for engaging with your audience. For the first time, you can get to know your consumers and allow them to know your business on a more personal level. This not only helps you to target more effectively but also to establish brand loyalty. The more you can engage with an audience, the more trust you build, and the more trust you build, the more successful your efforts will be! You can even communicate directly with individuals via social media and blog comments or messages and track their responses. 

Flexibility and Feedback

Digital marketing also lets you monitor, in real-time, your efforts, and how well your content and ads are performing. This data helps you to understand which strategies are most effective and allows you to make changes to improve your approach. You have the flexibility to stop an ad at any point and essentially more control of your marketing.

Since digital marketing is so flexible it really works for everyone. Both big and small businesses can find value in this kind of marketing. We’ve all heard of small businesses that struggle to compete with their big box store competitors. Digital marketing levels the playing field and gives freedom and control to companies that may have a smaller budget or fewer resources. Your potential reach is the same as that of a large company which gives you the ability to compete on a bigger scale. Just decide on a budget and get going! This is why digital marketing is a must for any and all businesses great and small.

Different Services Offered

Digital marketing doesn’t just consist of social media. Even if you think a social media presence isn’t a winning strategy for you, there are still other kinds of marketing that would be beneficial. At Dogwood, we do everything from email marketing and google ads to social media management and search engine optimization. Using a variety of tactics like these keeps you relevant and lets you reach a wider audience. 

So the best question to ask is not why digital marketing, but why are you not already taking advantage of a digital marketing strategy? If you own a business, digital marketing is for you. Not simply to expand, but to help you determine your goals and know how to accomplish them. There are many services available to you when it comes to digital marketing, and our team is ready to help you get started today!

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